Senior Meta Ads Strategist - Paid Social (Fashion Ecommerce, Part-Time)

Work from home, 20 hours per week, with a growing Australian fashion brand.

We're hiring a senior Meta Ads / Paid Social Strategist for a growing Australian fashion and luxury ecommerce brand with international markets. This is a strategy and ownership role, not a junior media-buying seat.

The brand already has someone handling day-to-day Meta execution, and a daily insights feed of Meta data. What they need next is a senior person who owns the strategy, manages meaningful budget decisions, and turns numbers into clear growth actions. Vague "keep optimising" answers will not cut it.

If you are strongest at pushing buttons in Ads Manager and waiting for instructions, this is not your role. If you read between the metrics, spot opportunities early, and can tell a commercial lead exactly what to do next, keep reading.

About the role

• Fractional / part-time (20 hours per week), remote, with Australian business-hours overlap.
• Fashion / luxury / ecommerce focus.
• You will work alongside the existing Meta execution person and use the daily insights feed, then go further: interpret, prioritise, and drive the plan.
• Primary work is strategic oversight, budget allocation, performance diagnosis, testing frameworks, and commercial recommendations, not pure day-to-day campaign clicking.
• You will manage stakeholders independently: brief the commercial lead in plain English, challenge weak plans with data, and leave clear next actions each week.

What you'll own
1. Strategy and budget: Own Meta paid social strategy. Recommend when to scale, hold, cut or reallocate spend across campaigns, products and markets. Comfortable managing meaningful Meta budgets (state your largest monthly budget in your application).
2. Performance diagnosis: Analyse ROAS, MER, CAC/CPA, CPM, CPC, CTR, conversion rate, AOV and contribution margin. Find waste, creative fatigue, audience issues and scaling opportunities.
3. From insight to action: Take daily Meta data/insights and turn them into prioritised commercial actions the team can execute the same week.
4. Testing and creative direction: Design practical tests across creative, audiences, offers and markets. Brief what to test next and why.
5. Tracking and measurement: Sense-check Pixel, Conversions API, attribution and Shopify vs platform results; flag gaps fast.
6. Mentoring the executor: Guide the existing Meta team member with clear frameworks so day-to-day work improves without you taking over every click.
7. International growth: Advise on market testing and efficient expansion (AU / US / UK / EU experience valued).
8. Stakeholder communication: Run a simple reporting rhythm for non-specialists: what is working, what is not, and where to invest next.

Must-haves

• 5+ years hands-on Meta Ads for ecommerce / DTC (not leads-only as your primary background).
• Proven ownership of Meta strategy and budget, not only campaign setup or brief execution.
• Advanced Meta Ads Manager / Business Suite; solid on Pixel, CAPI and attribution.
• Can translate metrics into plain-English commercial recommendations and defend them with data.
• Confident working independently and managing stakeholders without heavy day-to-day oversight.
• Fluent spoken and written English (must-have).
• Available for Australian business-hours overlap on a 20 hr/week schedule.

Nice to have

• Premium fashion, luxury, apparel or lifestyle ecommerce.
• Shopify + GA4 trading fluency; inventory-aware marketing.
• Fractional / consulting / senior agency strategist background.
• Multi-market Meta (AU, US, UK, Europe).

How to apply
Apply on OnlineJobs.ph with subject line META STRATEGY - [Your Name]. Applications without this subject line will not be reviewed.

In your application, attach your updated CV, confirm you can work 20 hours/week with Australian business-hours overlap at USD $15/hour, and answer these three questions:
1. Strategy and budget ownership: Tell us about a time you owned the Meta strategy and budget for an ecommerce brand. What was the monthly budget, what decisions did you make on where to scale, hold or cut spend, and what was the result (with numbers)?
2. Turning data into action: A brand gets a daily Meta insights report. What do you look for between the numbers, and give one example of an opportunity you spotted in the data that you turned into an action that grew sales.
3. Leading the executor: The brand already has someone running day-to-day Meta campaigns. How would you guide them in your first 30 days so the account is driven by a clear strategy, not just execution?

We are hiring for strategy ownership. Execution-only profiles will not progress.