Copywriter - Direct Response Meta Ads

We’re a fast-growing DTC brand serving the US market. We’re hiring a direct-response copywriter to do the work of a creative strategist: owning our ad creative from customer research and angles to scripts, briefs and performance analysis.

You don’t need creative strategist experience. If you write copy that converts and deeply understand customers and why they buy, you already have the skill we want. We’ll train you on the rest.

This is a results-driven role. You'll start with a documented process and a clear testing system, but we're not hiring someone to just follow it. You're measured on profitable spend scaled through your creatives, with clear targets set for each month of your first quarter. People who beat the playbook and keep improving it grow with us.

What you'll do

• Run daily competitor/winning-ad breakdowns
• Do deep, evidence-based audience research
• Develop angles, hooks, and full scripts on iterating proven winners or adapting competitor structures, while testing new formats.
• Assist in developing landing page and advertorials.
• Collaborate with editors. You must be hands-on with AI image, and voice generation.
• Analyze every launched ad against its metrics and report learnings and next tests to your manager
• Lead a weekly meeting with video editors

Job Requirement:

• 2+ years of proven experience writing copy for cold traffic, particularly Meta
• Strong customer-research, persuasion and storytelling skills
• Ability to develop angles and copy independently rather than only executing pre-written directions
• A track record of copywriting that drove measurable results (scaled spend at profitable ROAS/CPA)
• Sharp analysis and can explain why an ad won or lost and turn it into the next test

Why join
High ownership working directly with the founder, a fast creative-to-result loop, and room to grow into a creative strategy lead as we scale. Long-term collaboration preferred.

How to apply: Applications are only accepted through the form below. Submit your resume and all your answers there. Anything sent outside the form won't be reviewed. Thank you!

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