WFH | Paid Ads Specialist

We are looking for an experienced and results-driven Paid Ads Specialist to join our team. In this role, you will lead and manage paid media campaigns across multiple digital platforms for a diverse portfolio of clients.

You will be responsible for developing strategies, launching campaigns, optimising performance, and delivering clear reporting that drives measurable business results. This role is ideal for someone who is both strategic and hands-on, with strong experience managing paid campaigns across different industries and objectives.

Key Responsibilities

Paid Media Strategy & Planning
Develop paid advertising strategies aligned with client goals, target audiences, and budgets
Recommend the most effective channels, campaign structures, and budget allocation
Translate business objectives into measurable KPIs and campaign plans
Identify opportunities for scaling and improving campaign performance

Campaign Setup & Management
Build, launch, and manage campaigns across:
Google Ads (Search, Display, Performance Max, YouTube)
Meta Ads Manager (Facebook & Instagram)
LinkedIn Campaign Manager
TikTok Ads Manager
Set up conversion tracking, pixels, events, and integrations
Create and manage custom audiences, lookalike audiences, retargeting, and prospecting campaigns
Work closely with creative and copy teams to align ads with campaign strategy

Optimisation & Performance
Monitor and optimise campaigns to improve CPC, CPA, CPL, CTR, ROAS, and conversions
Conduct A/B testing on creatives, copy, audiences, bidding strategies, and landing pages
Analyse campaign performance and identify actionable insights
Troubleshoot underperforming campaigns and implement improvements

Reporting & Client Communication
Prepare clear and accurate performance reports for clients and internal teams
Present insights, recommendations, and next steps in a simple and actionable way
Track campaigns against agreed benchmarks and goals
Support client meetings with strategic paid media insights

Collaboration & Continuous Improvement
Collaborate with account managers, strategists, designers, and copywriters
Manage multiple client accounts while maintaining high attention to detail
Stay updated with paid media trends, platform updates, and best practices
Contribute to improving internal processes, templates, and workflows

Requirements
Minimum 5 years of hands-on experience managing paid advertising campaigns

Strong experience with:
Google Ads
Meta Ads Manager
LinkedIn Campaign Manager
TikTok Ads experience is an advantage
Strong understanding of paid media strategy, sales funnels, and performance metrics
Experience managing multiple clients or accounts simultaneously
Strong analytical, communication, and problem-solving skills
Highly organised, proactive, and results-driven

Tools & Platforms
Google Ads
Meta Ads Manager
LinkedIn Campaign Manager
TikTok Ads Manager
Google Analytics 4 (GA4)
Google Tag Manager
Looker Studio or similar reporting tools
CRM and automation platforms such as HubSpot or ActiveCampaign
SEMrush, Ahrefs, or similar SEO/competitor research tools