Senior Digital Marketing & PR Assistant for Beauty Founder

Social Media Marketing, Public Relations, Email Marketing, Email Management, Canva, CapCut or Inshot, Amazon KDP, TikTok Shop, Copywriting, Lead Generation

Job description:

I’m Latecia, a CEO and beauty founder. I run a salon in Central Florida and am creating a textured hair education platform, I curate industry and community events, and I’m a published author. I’m moving from behind the chair into education, publishing, and speaking full time. My main goal is visibility.

What you’ll do

PR (top priority): find and pitch

Podcasts (including my PodMatch profile)
Speaking and panels
Media features
Brand collaborations and partnerships
Event sponsors
Awards and “top founder” lists

Track everything in a shared sheet with a short weekly report.

Digital marketing

Manage Instagram, Facebook , LinkedIn, Threads, and TikTok
Create posts and clips in Canva and CapCut or Inshot
Promote my book and Virtual Salon Consultation and mentor/training offer
Manage Amazon Author Central, review outreach, and a TikTok Shop with affiliates

Email

Organize my inboxes and flag priorities
Monthly, holiday, and birthday email s to salon clients

6 hours per day, Monday-Friday, with room to grow to 8. Must overlap with U.S. Eastern Time for part of each day.”

What I’m looking for

6+ years of experience in marketing, PR, or social media for a founder or brand
Excellent written and spoken English, with a warm, professional tone
Proactive, organized, and independent: you bring ideas before I ask
Beauty or personal brand experience is a plus. Curly or textured hair is a plus but not required.

How I work: weekly priorities and check-in, updates without being asked, and a short-paid trial before hiring.

To apply, send:

A founder or brand you supported, with links to your work and proof you worked for them.
Your working hours in Eastern Time, and whether you have other clients
Your expected monthly rate

Answers to:
How would you get me booked on podcasts, stages, and in the media within 90 days?
How would you use social media to sell my book and book my consultations?
How do you use AI while keeping content personal and on-brand?

Start your application with “Texture.”