Social Media Content Assistant / Video Editor

Allegra Bakes is a New York-based children’s baking and education brand. We create baking experiences, workshops, books and products that help children build confidence, independence and creativity through baking.

We’re looking for a creative, organized and detail-oriented Social Media Content Assistant to help us turn our existing photos and videos into engaging content for Instagram and TikTok.

We have plenty of footage, photographs and content ideas. We need someone who can take these materials and turn them into polished, ready-to-publish posts.

This is a content creation and editing role, not a social media strategy position.

Key Responsibilities

Video Editing

• Edit short-form videos for Instagram Reels and TikTok.
• Turn raw baking footage into engaging 15–45-second videos.
• Add appropriate music, text overlays, captions and transitions.
• Repurpose existing videos into multiple pieces of content.
• Create engaging videos that capture attention without excessive effects or editing.

Social Media Content

• Design Instagram carousels and static posts using existing photographs.
• Create Instagram Stories to promote workshops, products and events.
• Draft short, engaging captions that match our brand voice.
• Follow established brand guidelines, including fonts, colors and visual style.

Content Management

• Maintain a simple social media content calendar.
• Organize photos, videos and finished content in Google Drive.
• Prepare and schedule posts for approval.
• Track content progress and meet agreed deadlines.

Content Expectations

Initially, we’re aiming to produce:

• 3–4 Instagram feed posts per week (primarily Reels and carousels).
• 3–5 Instagram Stories per week.
• Repurposed Reels for TikTok.
• A simple, organized weekly content calendar.

Our longer-term goal is to publish daily as we establish an efficient workflow.

Required Skills

• Proven experience editing Instagram Reels and TikTok videos.
• Proficiency in CapCut or similar video editing software.
• Experience creating graphics and carousels in Canva.
• Strong visual design skills and attention to detail.
• Excellent written English.
• Ability to follow creative direction and brand guidelines.
• Strong organizational skills and ability to work independently.
• Reliable communication and ability to meet deadlines.

Ideal Candidate

We’re looking for someone who:

• Has a strong eye for clean, modern and visually engaging content.
• Understands Instagram and TikTok trends.
• Enjoys creating content for food, baking, lifestyle or family-focused brands.
• Can work creatively with existing footage rather than needing everything planned out.
• Is proactive, organized and comfortable working independently.
• Is interested in a long-term working relationship.

Experience creating content for food, baking, children’s brands or small businesses would be a bonus.

Hours & Compensation

• Approximately 10 hours per week to start.
• $6–8 USD per hour, depending on experience.
• Flexible working hours.
• Potential to increase hours as the brand grows.
• Long-term opportunity for the right person.

How to Apply

Please include the following in your application:

1. Portfolio: Links to Instagram Reels or TikTok videos you’ve personally edited.
2. Design examples: Two or three Instagram carousels or graphics you’ve created.
3. Tools: Your experience with CapCut, Canva and social media scheduling tools.
4. Availability: Your preferred working hours and availability per week.
5. Rate: Your expected hourly rate.

Paid editing assignment - Shortlisted candidates will be invited to complete a paid editing assignment using our existing footage.

Overall you’ll have plenty of creative material to work with, clear brand guidelines and the opportunity to help shape how our content looks as the business grows.