Growth & Patient Journey Manager

Dr Tranter Aesthetics, Byron Bay, Australia
Part-time (about 20-30 hours a week, with room to grow) | Remote | Sydney business hours (about 6am–2pm Philippines time) Flexible| Start as soon as possible

About us
Dr Tranter Aesthetics is a premium, doctor-led aesthetics clinic in Byron Bay, Australia. We combine dermal therapy, skin and device treatments, and doctor-led care in one patient journey. We are looking for someone to make that whole journey measurable and to improve it week by week.

The role in one sentence
You analyse the complete patient journey, from the first ad or enquiry through booking, in-clinic treatment, recalls and long-term retention. You find where we lose patients or value, make sure the right person acts on it, and check that the change worked.

What you'll do
1. Acquisition: where patients come from
Track enquiries, booked patients and cost per booked patient by source (Google, Meta, website, social, email , referral, walk-in).

Make sure every enquiry and booking is traced back to its source.

Judge ads and campaigns on booked and returning patients and revenue, not clicks or enquiries.

2. Enquiry to booking
Track response times, how many enquiries turn into bookings, and where they drop off.

Set response-time, script and follow-up standards with the clinic manager, and review enquiry handling (messages, call notes) against them.

3. In clinic: treatments and appointments
Track show rate, no-shows and cancellations, consult-to-treatment conversion, spend per visit, and package and retail sales.

Report which treatments perform best: those that bring patients back, lead to courses or plans, or progress into devices and doctor-led care.

Monitor rebooking and the therapist-to-doctor handoff by practitioner. Share the numbers privately with the founder and clinic manager, who give clinical and performance feedback.

Keep revenue definitions clean: treatments delivered, sales invoiced and cash received are reported separately, because prepaid courses and packages make them differ.

4. Recalls and retention
Understand visit frequency, the typical gap between visits for each treatment, lifetime value, plan completion, and who is overdue or lapsing.

Group patients (new, regular, lapsing, lapsed) and agree a recall, rebooking and nurture plan for each group with the founder and clinic manager.

Measure whether visit frequency, rebooking and spend per patient improve.

5. Act on the data and close the loop
Own and maintain our existing weekly scorecard, built from Pabau, the ad platforms and Google Analytics. Don't build a new one from scratch.

Find the biggest drop-off points across the journey and recommend changes.

Brief the people who do the work, follow changes through, and check they were done.

Design and run tests (e.g. follow-up timing, reminders, email and SMS sequences, scripts, offers, packages, recalls). Write the success rule down before each test starts, then report the result and recommendation.

6. Report to the founder
A weekly Slack update in a fixed format: what we found, what we changed, what happened, what's next.

A one-page monthly performance review and a quarterly strategy review.

How you'll work with the team
You are the person who connects the numbers to decisions. The team already does the day-to-day work well. You make sure it's pointed at the right things.

Front of house handles bookings, enquiries, reschedules and VIP outreach. You set lead-handling standards (response times, scripts, follow-up timing) with the clinic manager and report how leads convert.

Clinic manager runs daily operations, therapists, roster and complaints. You give them conversion and capacity data. They manage the people.

Virtual assistant runs email scheduling, social posting and admin. You set the email and messaging calendar and brief what gets sent.

Ads provider runs Google and Meta ads, SEO and Google Business Profile. You set direction, d ---------- where spend goes and judge results on booked patients.

You do not manage these people directly. You lead through clear numbers, clear briefs and consistent follow-up.

What you'll bring
Must have
3+ years in marketing analytics, growth, marketing operations or revenue operations
Experience in a high-ticket, appointment-based business is preferred (medspa, aesthetics, dental or elective healthcare).
You have analysed a customer journey end to end, from acquisition to repeat customer, and can show before-and-after numbers
Hands-on with a CRM or booking system (Pabau, Zenoti, Boulevard, GoHighLevel or similar) plus Google Ads, Meta Ads and Google Analytics reporting
Has run tests with a clear, pre-set success rule
Has directed people without being their manager
Clear, concise written English and a track record of reliable remote work

Nice to have:
Experience with Australian, UK or US clinics
Spreadsheet or dashboard skills (Google Sheets, Looker Studio)

Email /SMS platform experience

What success looks like
First 30 days: you know the systems, the scorecard is reliable across the whole journey (acquisition, booking, in clinic, retention), baselines are set for visit frequency and rebooking, and you've identified the three biggest drop-off points.

First 90 days: a steady weekly testing rhythm, at least two completed tests with clear results, a recall plan running for each patient group, and measurable improvement in one key rate.

Ongoing: more enquiries turning into bookings, a better show rate, fewer missed follow-ups, more patients rebooking and returning more often, and more patients progressing into ongoing plans and doctor-led care.

How to apply
Start your application with the word "Byron", then send:

Your CV
A short note (under 200 words) about one time you used data to change something, with before-and-after numbers
One example of a report or dashboard you've built (sensitive data removed)

Shortlisted candidates complete a paid task (US$25, about 90 minutes): reviewing a six-week sample clinic scorecard, choosing the three most important findings, setting one action with an owner, planning how to check it worked, and writing a three-line Slack update. Then a video interview.

Compensation: US$800–1,200 per month for about 20 hours a week, depending on experience, with a performance bonus tied to scorecard targets to be agreed after the first 90 days.