Virtual Assistant: Shopify Setup, Email Marketing, Admin & Social Media

Virtual Assistant: Shopify Setup, Email Marketing, Admin & Social Media

I’m looking for an organised, creative and reliable virtual assistant to support the launch of FACE Beauty Case, an Australian luxury beauty-accessories brand.

Our first product is a premium, structured beauty travel case designed to keep beauty products organised, upright and protected. The brand has an established visual direction and is currently developing its product prototype.

I’m looking for someone who can build the online foundations for launch and provide ongoing support with admin, email marketing and social media content.

Initial project: Shopify and launch setup

You will:

• Build a polished, mobile-friendly Shopify store that fits a premium beauty and fashion brand.
• Set up the homepage, product page, About the Founder, FAQ, Contact, Shipping and Returns pages.
• Create a pre-launch landing page with an email waitlist signup.
• Connect and test the email platform, signup forms and welcome email .
• Set up products, collections, menus, domain connection and the essential store settings.
• Configure payment, shipping and tax settings using information I provide.
• Connect relevant analytics and marketing tools, such as Google Analytics and social media pixels, where appropriate.
• Check the site on mobile and desktop and test the customer journey, forms and checkout before handover.
• Use my brand assets and approved product information. The physical product is still in prototype development, so some product images and details may be added later.

Ongoing support

Depending on the agreed weekly hours, you may also:

• Help with general business administration, inbox organisation, research, spreadsheets and task tracking.
• Create and schedule Instagram and TikTok content using approved brand assets, Canva and video-editing tools.
• Edit short-form videos and Reels, prepare captions and organise a simple content calendar.
• Help grow and manage the email waitlist, prepare campaign drafts and report on basic performance.
• Assist with launch tasks, website updates, customer enquiries and order administration as the business grows.

What I’m looking for

• Proven experience building and maintaining Shopify stores.
• Examples of Shopify work, preferably for beauty, fashion, accessories or other consumer brands.
• Experience with email marketing platforms such as Klaviyo or Mailchimp.
• Strong Canva skills and experience creating short-form social content.
• Good written English, attention to detail and confidence following an established brand direction.
• Reliable communication, clear progress updates and the ability to work independently.
• A practical approach: flag missing information early and explain what you need from me to keep the work moving.

Project and application details

Please apply with:

1. A short introduction and your relevant experience.
2. Links or screenshots of Shopify stores you have built.
3. Examples of email signup flows and social content you have created.
4. Your recommended platform for the waitlist and why.
5. A fixed-price quote for the initial Shopify and waitlist setup, with a clear list of what is included and excluded.
6. Your hourly rate or weekly package options for ongoing support.
7. Your estimated timeline and the number of revisions included.
8. Your usual working hours and how you provide updates.

I’m looking for someone who can become a dependable part of the FACE launch as well as complete the initial setup