Senior B-Roll Video Ad Editor: Direct-Response Ads (Experienced Only, Full-Time)
Confidential employer
Senior B-Roll Video Ad Editor: Direct-Response Ads (Experienced Only, Full-Time)
Pay: $800/month, full-time, paid every 2 weeks. The first 2 weeks are a trial period. Top performers get raises and bonuses.
⚠️ READ THIS FIRST: this role is for experienced direct-response b-roll editors ONLY.
If you haven't edited b-roll + voiceover ads for e-commerce brands before, please don't apply. Beginners, vlog editors, wedding editors and YouTube editors will not be considered. Your first 2 weeks are a trial. If your ads don't meet the standard below, you'll be let go immediately.
WHO WE ARE
Kinroot is a supplement brand for women aged 45–70. We spend on Facebook and Instagram every day, and we're building a team of editors who each own one product and turn out 3 high-quality ads a day.
WHAT YOU'LL EDIT: B-ROLL + VOICEOVER ADS
- 9:16 vertical, 1:30–2:00 long
- A voiceover tells a real, emotional story ("my hair is falling out", "I can't sleep through the night"), and you cut a new real-life clip every 1–3 seconds that SHOWS exactly what's being said
- Clips come from TikTok, Instagram Reels, YouTube and Pinterest, plus our own product footage
- The ad must look like real internet content, never like a commercial or a stock-footage montage
- Every ad comes with a full script and a line-by-line clip guide. You execute it to a very high standard
YOU MUST HAVE
- At least 1 year editing b-roll / voiceover direct-response ads for e-commerce or DTC brands (supplements, health, beauty, gadgets)
- A portfolio of at least 3 b-roll + voiceover ads you edited. Not UGC talking heads, not vlogs. B-roll ads
- Expert-level CapCut or Premiere Pro
- Speed: 3 finished ads a day without dropping quality
- Expert at finding clips online and downloading them in HD without watermarks
- Strong English: you cut on the meaning of each line, not just the beat
- You understand hooks: the first 3 seconds d ---------- whether the ad lives or dies
- Reliable and responsive in Slack during working hours
INSTANT REJECTION
- No b-roll ad portfolio, or a portfolio of vlogs, weddings, YouTube videos or slideshows
- Generic copy-paste applications
- Missing the keyword below
HOW TO APPLY
1. Start your application with the word BROLL55
2. Send links to 3 b-roll + voiceover ads you edited. For each one, say the brand or niche and exactly what you did (sourcing, cutting, captions, voiceover)
3. In 2–3 sentences: what makes the first 3 seconds of a b-roll ad stop the scroll?
4. How many finished 1:30 b-roll ads can you deliver in an 8-hour day?
Shortlisted applicants start straight away on a 2-week trial, making real ads for our brand. Hit the standard and you stay on long-term. Miss it and we part ways, no hard feelings.
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