Part-Time Google Ads Specialist for a Sydney Trades Business (Local Lead-Gen)

We run two Sydney trades businesses, an electrical company and a security company, and we use Google Ads to bring in local phone calls and quote requests. We're looking for a part-time Google Ads specialist who knows local service lead generation, not e-commerce.

This is about the phone ringing. We measure success in cost per quality enquiry across Sydney's Inner West, not store sales.

What you'd be doing:

• Managing and improving our existing Search campaigns across both businesses (we currently run Maximise Conversions)
• Keyword research, search term reviews, and building out negative keyword lists so we stop paying for junk clicks
• Writing and testing ad copy and headlines for electrical and security services
• Watching conversion tracking and telling us straight away if something looks like it isn't recording properly
• A short, plain weekly report: what changed, what it cost, what came in

What we need from you:

• Real experience managing Google Ads for local service or trades businesses, ideally in Australia, the US or the UK
• You understand quality score, ad rank, impression share and cost per conversion, and can explain them in plain English
• You work in Australian English and write ad copy that sounds local, not generic
• Honest and straight. If something isn't working, we want to hear it early

To apply, reply with the subject "Local Ads for Ken" and:
1. Tell us about one local service or trades account you've run, and what the cost per lead was before and after you worked on it
2. One sentence on the first thing you'd check if a lead-gen account suddenly stopped converting