Head of Post-Click (CRO & AOV) — Shopify DTC brand, UK — Full-time, remote, long-term

One line: You’ll own what happens on our store after someone arrives: how much they buy, how often they add more, and how much profit each visitor leaves behind. You come up with the ideas, mock them up, brief the developer, run the test, read the result, and go again.

The role: The founder currently does this himself. We already have a Shopify developer who builds whatever is needed e.g. coding the new offer. What’s missing is the person who d ---------- what gets built and why, what is the next offer test, what is the next conversion lever that we will pull. That’s you. You’ll work beside the founder every day until you’re better at it than he is; that’s the goal, and we mean it.

You will:

Own profit per visitor, revenue per visitor, AOV, gross margin and conversion rate across product pages, cart, checkout and post-purchase
Ideate continuously: upsells, bundles, offers, pricing and promotion presentation, cross-sells, post-purchase flows, how a Black Friday promo should actually look and work on the page
Research the customer to find the ideas: reviews, Reddit, support tickets, surveys. Know who buys, why, and what would make them buy more
Turn an idea into a mockup in Canva or Figma, write a clear brief for the developer, or make the simple changes yourself
Run split tests all the time, never zero live, with a hypothesis, a metric and a stopping rule set before launch
Read results properly, call the winner, kill the loser, write up what we learned every week in plain English

Who this is for
2+ years hands-on with Shopify DTC stores, working on AOV, upsells and conversion, not just traffic
You’ve run real A/B tests and can talk through one in detail, including one that lost and what it taught you
You understand unit economics. You know why a change that lowers conversion rate can still win on profit per visitor
You can mock up a page or a section cleanly in Canva or Figma and brief a developer so precisely they don’t need to ask questions
Clear written English; your briefs and test reports are how the work moves

MOST IMPORTANTLY: Curious and hungry & extremely hard working. You want to be excellent at this and you’ll put in the hours
You take feedback without ego and give it without hesitation

This is a real growth role, we have access to some of the best courses in the game including evolve, carl weiche etc.

The compensation will be hourly rate + once we get to a point that you are completing tests 100% on your own we will move to % of incrementally gained profit through your ideations

Nice to have: Elevate A/B, Triple Whale, AfterSell, SellEasy, Klaviyo, Loox. Copywriting. Basic Liquid or CSS so you can ship small things yourself.

What you get

Daily work to become a CRO beast
Paid access to top CRO courses and a structured learning path
A real progression route: Head of Post-Click today, Growth Manager as the brand scales