Marketing Operations Manager

Overview
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We are a fast-growing mortgage and property investment business helping Australians build wealth through smart property strategies.

We are looking for a Marketing Coordinator to work closely with our external marketing agency and ensure all campaigns are executed on time, on budget, and delivering results.

Key Responsibilities
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1. Agency Management & Execution

• Act as the main point of contact between our business and the marketing agency
• Ensure all monthly marketing campaigns are executed on time
• Track deliverables across:
• Social media (Instagram, Facebook )
• Lead generation campaigns
• Email marketing
• Content creation

2. KPI Tracking & Performance

• Monitor and report on key metrics:
• Leads generated
• Cost per lead
• Conversion rates
• Hold the agency accountable to agreed KPIs and targets
• Flag underperformance early and push for improvements

3. Campaign Coordination

• Ensure all campaigns align with:
• Property investors’ needs
• Home buyer pain points
• Coordinate launches (e.g. lead magnets like property investment guides)
• Ensure messaging is clear, consistent, and conversion-focused

4. Communication & Reporting

• Run weekly check-ins with the agency
• Provide clear feedback and direction
• Prepare simple weekly performance summaries for the team

5. Lead Generation (Telecalling Team)

• Coordinate with internal telecallers
• Ensure consistent lead flow from outbound efforts
• Track performance and improve scripts/processes

What We’re Looking For
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• Strong organisational and project management skills
• Experience working with marketing agencies or digital campaigns
• Comfortable tracking numbers and performance (not just “creative”)
• Clear communicator who can push for results, not just updates
• Understanding of:

---Social media marketing
---Lead generation funnels
---Basic marketing metrics

Success in This Role Looks Like
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• Campaigns consistently delivered on time
• Leads increasing month-on-month
• Agency is proactive and accountable
• Marketing spend is tied to clear ROI

Who This Role Is Perfect For
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• Highly organised and proactive
• Strong communicator (comfortable managing agencies + teams)
• Data-driven and results-focused
• Experience in digital marketing or lead generation preferred