Marketing Ops Manager role

Overview:
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We are a fast-growing mortgage and property investment business helping Australians build wealth through smart property strategies.

We are looking for a Marketing operations manager to work closely with our external marketing agency and ensure all campaigns are executed on time, on budget, and delivering results.

This is a hybrid work arrangement, with 3 days working from the office and 2 days working from home. This arrangement will be applicable after the initial 60 days.

We are looking for a candidate with experience in marketing, and must have willingness and attitude to learn and develop further.

Key Responsibilities
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1. External Marketing Agency Management & Execution

● Act as the main point of contact between our business and the marketing agency
● Identify and Develop the monthly marketing goals.
● Ensure the marketing agency understands and is working towards these goals.
● Regular weekly check ups to ensure the goals are on track and the blockers are resolved.
● Ensure all monthly marketing campaigns are executed on time.
● Track deliverables across:
○ Social media (Instagram, Facebook )
○ Lead generation campaigns
○ Email marketing
○ Content creation

2. KPI Tracking & Performance

● Monitor and report on key metrics:
○ Leads generated
○ Cost per lead
○ Conversion rates
● Hold the agency accountable to agreed KPIs and targets
● Flag underperformance early and push for improvements

3. Campaign Coordination

● Ensure all campaigns align with:
○ Property investors’ needs
○ Home buyer pain points
● Coordinate launches of the marketing campaigns like “launch of lead magnets- like property investment guides”
● Ensure messaging is clear, consistent, and conversion-focused

4. Communication & Reporting

● Run weekly check-ins with the agency
● Provide clear feedback and direction
● Prepare simple weekly performance summaries for the team

5. Lead Generation (Tele calling Team)

● Coordinate with internal tele-callers
● Ensure consistent lead flow from outbound efforts.
● Track performance and improve scripts/processes

6. Development and Launch of the Referral marketing initiatives.

● Identify potential referral sources.
● Establish contact points.
● Develop and execute the marketing plan for the referral partners.

7. Develop and execute an email marketing campaign.

● Set up and execute the email marketing campaign.
● Monitor the performance of the campaign.
● Propose the changes to enhance the performance of the campaign.

What We’re Looking For

● Strong organisational and project management skills
● Experience working with marketing agencies or digital campaigns
● Comfortable tracking numbers and performance (not just “creative”)
● Clear communicator who can push for results, not just updates
● Understanding of:
○ Social media marketing
○ Lead generation funnels
○ Basic marketing metrics