E-Commerce Marketing Strategist & Customer Experience Support (Remote, Full-Time)

E-Commerce Marketing Strategist & Customer Experience Support (Remote, Full-Time)

About us
Howard Piano Industries is a Tampa-based, family-owned e-commerce company supplying piano technicians and rebuilders with quality parts, tools, and accessories. Our customers are skilled craftspeople, so our marketing has to be credible and our service precise. We value integrity, respect for people, and long-term growth, for our customers and our team.

The role
You'll own how HPI finds, converts, and retains customers online. Most of your time is marketing strategy and execution. A smaller part is supporting customer experience by preparing our warehouse team for customer calls and handling a limited number of email s and calls yourself. We want someone who learns quickly, uses AI well, and keeps improving the systems they build.

Marketing responsibilities
Analyze our audience (technicians, rebuilders, hobbyists, institutions) and turn it into segments and messaging
Optimize Klaviyo campaigns, flows, and funnels for revenue and retention
Find and implement improvements to our web store experience
Customer experience responsibilities (about 1-2 hour(s)/day)
Prepare our warehouse representative with daily briefs, scripts, and customer context ahead of expected calls
Respond to a limited number of customer email s and phone calls
Review customer questions and complaints regularly and turn patterns into content, product-page, and process improvements
Optimize our Amazon presence: listings, content, and advertising
Create industry-specific and store-specific newsletters, offers, and content
Plan and run targeted social campaigns on Facebook , YouTube, and TikTok, prioritizing channels where the data shows opportunity
Report monthly on what you tested, what worked, and what you'll do next

Requirements
3+ years in e-commerce or direct-to-consumer marketing, with results you can show
Hands-on Klaviyo experience (flows, segmentation, A/B testing)
Working knowledge of Amazon Seller Central, listing optimization, and Amazon Ads
Experience running paid or organic social campaigns
Comfortable using AI tools in your daily work, with examples of workflows you've built and improved
Excellent spoken and written English; confident and warm on the phone
Independent, analytical, and proactive

Bonus points
Piano technician experience or interest in learning the trade
Experience with Bigcommerce or similar platforms
Experience marketing to a craft, trade, or technical audience
Schedule
Full-time, 4:00 pm to 12:00 am Philippine time (3 am-11 am US Eastern; 4 am-12 pm during US daylight saving time). Strong, regular communication with our COO-level team lead is part of the role.

Compensation
$1,000-1,200/month depending on experience, plus a performance bonus tied to agreed marketing results, with room to grow as HPI grows.
How to apply (every step required)

Email ---------- with the subject line "HPI Marketing - [Full Name] - PIANO"

Answer in the email body:
Describe a marketing result you drove: what you did, what changed, and how you measured it.
Describe an AI workflow you built or improved, and what you learned from it.
How would you prepare a warehouse teammate to handle calls from technicians who are frustrated about a wrong part?
Attach your resume, one portfolio item or work sample, and a 60-90 second video introduction.
Shortlisted applicants complete a short paid assessment.
Incomplete applications won't be reviewed.