Social Media (META) account manager

The role

You will take full ownership of our Meta advertising: setting up and structuring our accounts, connecting them correctly to our webshop, and creating, managing, and optimizing ads that drive profitable sales. You know the technical side as well as the creative and strategic side.

Responsibilities

Account setup and structure

Set up and manage Meta Business Manager (Business Portfolio), including user roles, permissions, and partner access
Create and configure ad accounts, Facebook Pages, and Instagram accounts, and link them properly
Verify the business and domain, and handle payment settings and account quality issues

Tracking and webshop integration

Create and configure datasets and install the Meta Pixel
Connect the webshop to Meta (via native integration, Google Tag Manager, or manual setup)
Set up the Conversions API (CAPI) alongside the pixel for reliable server-side tracking
Configure and test standard events (ViewContent, AddToCart, InitiateCheckout, Purchase) and custom conversions
Configure Aggregated Event Measurement and domain settings
Validate tracking using Events Manager, Test Events, and Pixel Helper, and troubleshoot discrepancies
Connect and maintain the product catalog and feed for dynamic product ads

Campaign management

Plan, build, and launch campaigns across the funnel (prospecting, retargeting, retention)
Create and manage Advantage+ shopping campaigns and catalog sales campaigns
Build audiences: custom, lookalike, and website visitors
Manage budgets, bidding, and A/B tests
Work with our team on ad creatives, copy, and formats (static, video, carousel, Reels)

Reporting and optimization

Monitor KPIs such as ROAS, CPA, CTR, CPM, and conversion rate
Deliver clear, regular reports with insights and recommendations
Keep up with Meta platform updates and privacy changes (iOS, consent, cookies)
Requirements
Proven experience (ideally [2–3+] years) managing Meta/Facebook ad accounts, preferably for e-commerce
Strong understanding of how Business Manager, ad accounts, pages, datasets, and pixels fit together
Hands-on experience connecting webshops to Meta, including pixel and Conversions API setup
Experience with Events Manager, catalogs, and troubleshooting tracking issues
Working knowledge of Google Tag Manager
Analytical mindset and comfort working with performance data
Good communication skills in [English / Dutch]
Able to work independently and proactively
Nice to have
Experience with [Shopify / WooCommerce / Magento]
Familiarity with Google Analytics (GA4) and other ad platforms (Google Ads, TikTok)
Basic creative or copywriting skills
Experience with consent management and GDPR-compliant tracking

How to apply

Send your CV and a short overview of relevant work (ideally with examples of results or accounts you’ve set up) to ---------- mention which webshop platforms you’ve worked with.