Senior SEO & AI Search Manager – Local SEO, WordPress & Lead Generation
Confidential employer
Senior SEO & AI Search Manager – Local SEO, WordPress & Lead Generation
About Us
We are a U.S.-based digital marketing agency that helps businesses grow through SEO, websites, paid advertising, and lead generation.
We manage SEO campaigns across multiple client websites and are looking for an experienced, hands-on SEO manager who can lead strategy and make sure the work gets done.
About the Role
This is a working manager role. You’ll plan and manage SEO campaigns, review and improve implementation, and work with writers, developers, and other team members. You should be comfortable working directly in WordPress and using search and analytics data to d ---------- what to do next.
Key Responsibilities
SEO planning and campaign management
- Manage SEO campaigns across multiple client accounts.
- Conduct website audits
- Turn audits, search data, and business goals into prioritized monthly work plans.
- Coordinate developers; review work for quality and follow-through.
- Track tasks and campaign progress in our project management system.
- Improve our SEO processes and documentation as you identify opportunities.
Local SEO
- Improve local visibility for clients serving specific cities, regions, or states.
- Optimize Google Business Profiles and advise on categories, services, content, and profile improvements.
- Plan and optimize location, service-area, and community-type pages.
- Review local listings and citations for accuracy and consistency.
- Develop practical recommendations to improve map visibility and qualified inquiries.
- Research & identify sites to link to clients sites and obtain links.
On-page SEO and content
- Optimize service pages, location pages, and educational content for search intent and conversions.
- Create content briefs and review work from writers.
- Improve page structure, headings, internal links, calls to action, and metadata.
- Find content gaps and opportunities based on keyword research, Search Console data, and competitor analysis.
- Help ensure content is useful to decision-makers, not just optimized around keywords.
Technical SEO and WordPress
- Run technical audits and identify issues affecting crawling, indexing, site structure, or performance.
- Implement appropriate fixes in WordPress or provide clear requirements to a developer.
- Work with common WordPress themes and page builders.
- Review redirects, canonicals, noindex settings, sitemaps, schema markup, and Core Web Vitals.
- Explain technical issues clearly and prioritize fixes based on their likely impact.
AI search visibility
- Help improve clients’ discoverability in AI-assisted search experiences, including Google AI Overviews and tools such as ChatGPT and Perplexity.
- Identify useful content, entity, schema, and reputation improvements that support visibility.
- Track available evidence of AI-related referrals, mentions, and search visibility, and report on limitations in the data.
Reporting and communication
- Monitor rankings, organic traffic, Google Business Profile performance, and lead activity.
- Use Google Search Console and GA4 to investigate changes and identify opportunities.
- Prepare clear monthly updates with results, completed work, next priorities, and any issues that need attention.
- Communicate professionally in written English with our U.S.-based team and, when needed, clients.
Required Qualifications
- At least 5 years of hands-on SEO experience, including managing multiple websites or campaigns.
- Strong local SEO experience for U.S. businesses.
- Demonstrated ability to connect SEO work to leads or other business outcomes.
- Strong technical SEO and on-page optimization skills.
- Extensive experience with WordPress.
- Working knowledge of Google Search Console, GA4, Semrush or Ahrefs, BrightLocal, and Screaming Frog.
- Experience with Google Business Profile optimization and local landing pages.
- Strong written English, organization, follow-through, and attention to detail.
- Able to explain what you did on a campaign and how you measured the results.
-Must be able to work during US work hours 8-5 CST.
Preferred Qualifications
- Experience leading or reviewing the work of content writers and web developers.
- Familiarity with schema markup, conversion optimization, and AI search visibility.
What Success Looks Like
In your first 6–12 months, you will:
- Keep SEO work moving across multiple client accounts with clear priorities and follow-through.
- Improve the quality and consistency of technical, local, and on-page SEO implementation.
- Help clients earn more visibility for relevant local and service searches.
- Improve organic lead quality and help us understand which work contributes to qualified inquiries.
- Strengthen our SEO workflows, reporting, and team coordination.
How to Apply
Please include:
- Your resume and a short introduction.
- A summary of your local SEO and campaign management experience.
- Examples from three SEO campaigns, ideally completed or actively managed within the last 12 months.
- For each example, explain your role, the starting challenge, the work completed, the time period, and the measurable results.
- Redacted reports, screenshots, or case studies that support your examples. Please identify which work was yours and which was completed by others.
- The SEO tools and WordPress platforms you use regularly.
To show you read the full post, begin your application with the words “SEO Manager” and briefly describe one SEO result you’re proud of.
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