TikTok & Meta Marketing Specialist

Zoniverse is an Amazon agency expanding our support for clients on TikTok and Meta. We’re hiring a specialist who can help brands reach new customers, create effective content and turn that attention into sales.

You should have hands-on experience managing TikTok and Meta campaigns, developing creative ideas and using performance data to improve results. We’re looking for someone who can explain what they’ve personally done, why they did it and what happened.

Responsibilities

Paid Advertising

• Launch and manage campaigns through Meta Ads Manager and TikTok Ads Manager.
• Develop campaign strategies based on client goals, budgets, products and margins.
• Manage targeting, budgets, placements and creative testing.
• Monitor purchases, customer acquisition costs, ROAS and conversion performance.
• Identify whether weak results require changes to targeting, creative, the offer or the landing page.
• Review tracking and attribution setup, identify gaps and coordinate fixes.

Content & Creative

• Develop content ideas, hooks, scripts and creative briefs for short-form videos and ads.
• Work with designers, editors, creators and clients to produce content.
• Adapt creative to TikTok, Instagram and Facebook .
• Analyze performance and use findings to improve future content.
• Support organic content planning, publishing and performance reviews.
• Use AI tools where helpful for research, scripting and creative production.

TikTok Shop & Creator Collaboration

• Support TikTok Shop setup and ongoing optimization where relevant.
• Help identify and coordinate with creators and affiliates.
• Develop creator briefs that communicate product benefits while allowing creators to use their own style.
• Track creator and affiliate performance to identify productive partnerships.

Reporting & Organization

• Maintain account-specific priorities, testing plans and change logs.
• Report what changed, why it changed, what happened and what needs attention next.
• Communicate asset needs, access issues and other blockers.
• Manage deadlines and recurring work across multiple clients.

Requirements

• At least two years of hands-on experience in paid social marketing, with practical experience on both TikTok and Meta.
• Experience personally launching, managing and optimizing campaigns.
• Ability to develop creative concepts, hooks and scripts for consumer products.
• Understanding of campaign objectives, conversion tracking, attribution and creative testing.
• Ability to evaluate performance alongside product margins and business goals.
• Comfortable analyzing reports in Excel or Google Sheets.
• Organized, reliable and able to explain your decisions clearly.

Bonus Experience

• Working in an agency or managing multiple client accounts simultaneously.
• TikTok Shop, affiliate programs and creator partnerships.
• Growing organic TikTok or Instagram accounts.
• Editing short-form videos and producing UGC-style content.
• Marketing products sold on Amazon or coordinating paid social with marketplace strategies.

How to Apply

Begin your application with SOCIAL GROWTH, attach your resume and include relevant work samples or case studies. Clearly identify your personal contribution to any work you share.

Answer these questions:

How many years of hands-on experience do you have with TikTok and Meta? Separate your experience in paid ads, organic content and TikTok Shop.

How many accounts have you personally managed simultaneously, and what monthly advertising budgets were involved?

Describe one specific campaign problem you diagnosed. What did you find, what did you change and what were the results?

Share one creative example you developed or improved. What was the hook or concept, why did you choose it and how did it perform?

What experience do you have with TikTok Shop, creators and affiliates? Explain what you personally handled.