Copywriter for Fitness Coach Sales Pages and Emails | Long-Term

Hi, I'm Josh. I'm hiring a copywriter, long term, to write sales pages, opt-ins and email s for online coaches. Right now that's mostly fitness coaches and physios, but it could be any niche.

THE JOB
Write pages that convert. Know who the reader is, what she feels, and where she is in the funnel when she lands on the page. Then write it so she actually reads it and thinks "this is for me":

• it hits her pain, in her own words
• it shows the dream result she wants
• it makes her trust the coach and see why the offer is worth it
• it answers the doubts that stop her
• it makes the next step feel easy and worth doing now

So she clicks, signs up or buys.

WHAT YOU GET FROM ME

• The research: who the reader is, her worries and wants in her own words, and what she saw before your page (the reels, DMs, email s)
• The coach's own preferences: how they like to talk about their program, what they offer, what they'd never say
• The coach's voice guide, so the page sounds like them. I give you the big picture and the voice, you write the words
• A designer we pair you with. We supply them, and you two work together on every page (how, below). The design guide goes to them, so you only get what you need for the words
• You never talk to the coach. I handle every call and chat, so you just write

HOW WE MAKE A PAGE TOGETHER
1. You do the thinking first. Walk the whole funnel: what she saw before this page and what comes after it (like the checkout). Work out her objections. Then lay out every section as a header plus bullets: the objection it handles, the hidden things behind it, the point of the section, and how it leads into the next one. You hand that to the designer
2. Then formats and words happen together. The designer suggests a format for each section, you put the words in, back and forth. The format doesn't have to be right the first time. If you want a different one or small changes, tell the designer and they make them
3. You both say it's good before I see it

THE KIND OF THINKING I'M LOOKING FOR
Before you write a word, ask: where is she in the funnel? What has she already seen? Which worries are already answered, and which are still in her head right now? Someone who just found the coach and someone who just finished a free 3 day challenge need very different pages. Then write to that one person, in her words. Not corporate, not hype. A page she reads and thinks "finally, someone gets it."

HOW WORKING WITH ME GOES

• I send you a task in parts. You tell me how long each part takes you, and that's what I pay you for
• Take as long as you need before the deadline. Finish early and you get more work, and more money
• If I really like what you've laid out for me, I'll give you a generous bonus
• Use any AI you like. What matters is that the page works and sounds like the coach
• You, the designer and me in one WhatsApp group, so you're never left guessing

PAY
$2,000 to $3,500 a month once work is steady, and it can go higher: bonuses for work I love, and the more pages you take on, the more you earn. We start per task while we get to know each other. Paid twice a month, on the 15th and the last day.

YOU'LL LIKE THIS IF

• You've written pages or email s that sell something (coaching, courses, health or fitness is a plus)
• You want one steady main client instead of chasing gigs
• You like figuring out why someone buys

NOT A FIT IF

• You're an agency. I want the person who actually writes
• You want a one-off gig
• You plan to keep working for other clients long term once you're with us. Other clients while we get to know each other is fine, but this is meant to become your main work

HOW YOU GET HIRED (EVERY TEST IS PAID)
1. Apply below, about 10 minutes
2. If your work looks good: I want to know how you think, so we have a 15 min call where we go through work you've already done
3. If I really like you, there's one final thing before the trial: I want to see how you'd handle a real page, so we do a short paid test, $75, paid in full when you hand it in. Usually about 2 hours, often less
4. I want to see you and our designer make great pages together, so we do two paid weeks on a real client. If it clicks, you're on the team

HOW TO APPLY
Put RIPPLE in your subject line and use 12 Apply Points. Then send:
1. 2 or 3 sales pages or email s you wrote, closest to coaches if you have them. At least one has to be a live link to a page with your copy on it. Google Docs are fine for the rest
2. One line: what's the first thing you'd want to know about the reader before writing a word? (The answer is in this post)
3. How many clients you're working with right now, and when you could start

I read every application myself. If the keyword, the Apply Points or the one line are missing, I won't see it.

Josh

Hours: your own hours, replies 9am to 1pm Eastern on weekdays, deadlines per task