HVAC Lead Generation & Digital Marketing Specialist (Google Ads, Facebook Ads & SEO)

HVAC Lead Generation & Digital Marketing Specialist

Company:** Reliable Maintenance Heating & Air
Location:** Remote
Employment:** Part-Time (20 Hours/Week), Potential for Full-Time
Compensation:** $600–$900 USD per month, based on experience

About Our Company

Reliable Maintenance Heating & Air is a residential HVAC company in Georgia, USA. We provide residential air conditioning, heating, maintenance, repair, and replacement services.

We are looking for an experienced, dependable, and results-driven digital marketing specialist to help our company generate more qualified leads, incoming phone calls, booked service appointments, and new customers.

We are not looking for someone who simply makes social media posts. We need someone who knows how to generate real business through Google, Facebook , and local SEO.

Your Responsibilities

1. Google Ads & Lead Generation

• Create, manage, and optimize Google Search Ads for residential HVAC services.
• Research high-intent keywords for AC repair, heating repair, system replacement, and maintenance.
• Improve campaign performance and reduce wasted advertising spending.
• Manage negative keywords, geographic targeting, and conversion tracking.
• Track actual phone calls, form submissions, and booked appointments.
• Understand Google Local Services Ads and how they relate to HVAC businesses.

2. Facebook & Instagram Advertising

• Create and manage campaigns through Meta Ads Manager.
• Develop advertising campaigns for HVAC maintenance, seasonal tune-ups, repairs, and system replacements.
• Create compelling advertisements and lead-generation offers.
• Target homeowners within our service area.
• Monitor lead quality and optimize campaigns for appointments, not just clicks.
• Test different advertising creatives, audiences, and offers.

3. Local SEO & Google Business Profile

• Improve our visibility in local Google search results.
• Optimize our Google Business Profile.
• Research local HVAC keywords.
• Improve website pages for local search rankings.
• Identify opportunities to improve our Google Maps visibility.
• Monitor rankings, website traffic, and incoming leads.
• Help implement strategies to generate more legitimate customer reviews.

4. Tracking & Reporting

• Set up or manage Google Analytics 4, Google Search Console, and Google Tag Manager as needed.
• Track phone calls, website leads, and marketing conversions.
• Provide a weekly report showing marketing expenses, leads generated, cost per lead, and recommendations.
• Communicate clearly about what is working, what is not, and what needs improvement.

Requirements

• Proven experience managing Google Ads campaigns.
• Proven experience using Meta Ads Manager.
• Working knowledge of local SEO and Google Business Profile optimization.
• Experience generating leads for USA-based businesses.
• Experience with HVAC, plumbing, electrical, roofing, or other home service businesses is strongly preferred.
• Ability to provide real examples of previous campaigns and results.
• Strong written and spoken English.
• Dependable internet connection and consistent communication.
• Ability to work independently and explain marketing decisions clearly.

Important: We Verify Experience

We understand that applicants may use AI tools such as ChatGPT. That is acceptable for improving productivity.

However, AI-generated answers do not demonstrate actual marketing experience.

Finalists will be asked to participate in a live video interview with screen sharing. You must be able to explain real campaigns you have personally managed, discuss performance data, and demonstrate your knowledge of Google Ads, Meta Ads, and local SEO.

We will also conduct a short practical assessment involving a residential HVAC marketing scenario.

How to Apply

Please answer the following questions in your application:

1. Have you ever managed Google Ads for an HVAC company or another USA-based home service business? Describe the business type and your responsibilities.

2. Describe one real Google Ads campaign you personally managed. Include the approximate monthly budget, number of leads generated, average cost per lead, and how you measured results.

3. Describe one Facebook or Instagram advertising campaign you personally managed. What was the offer, advertising budget, and measurable outcome?

4. What specific steps would you take to improve a residential HVAC company's Google Maps visibility?

5. Can you provide redacted campaign screenshots or reports and explain them during a live screen-sharing interview?

6. What marketing tools and platforms have you personally used?

7. What is your expected monthly salary for 20 hours per week?

8. Are you comfortable providing weekly performance reports and attending scheduled video meetings during US Eastern Time?

Please include your resume, relevant work examples, and a brief introduction.

We are looking for a long-term team member who takes ownership, communicates honestly, and focuses on measurable business growth.

We value real experience, reliability, and results over impressive-sounding applications.