Instagram Engagement & Lead Generation VA for Brand Designer

Hi, I'm a brand designer and strategist running my own little creative studio in Australia, and I'm looking for a lovely, proactive Virtual Assistant to help me grow my business through Instagram!

I'm all about building genuine connections, and I'd love to find someone who enjoys connecting with people, starting meaningful conversations, and turning those connections into potential clients and booked discovery calls.

I'm definitely not looking for pushy sales tactics or copy-paste DMs. I really value authentic conversations and building relationships that feel natural.

What you'll be helping me with:

• Finding and connecting with potential clients on Instagram.
• Starting genuine conversations through comments, Stories, and DMs.
• Following up with interested people and helping guide them towards booking a discovery call.
• Keeping track of leads and conversations.
• Occasionally helping with content scheduling, Canva designs, or other little creative tasks (optional).

I'd Love to Find Someone Who...

• Has excellent written English and a warm, natural communication style.
• Has experience with Instagram engagement, lead generation, or appointment setting.
• Is organised, reliable, and happy to take initiative.
• Has an interest in branding, design, and creative businesses.
• Has an eye for design or knows their way around Canva (a lovely bonus!).

What I Can Offer

-Flexible, part-time hours...starting with 4–6 hours per week probably spread over 2-3 days (flexible).

• $5-7 USD/hour, depending on experience.
• 5% commission on eligible new client projects you help bring in, paid when the client pays.
• The opportunity to grow together as my little studio grows!

A Little About the Hiring Process

I'd love to get a feel for how we work together, so shortlisted candidates will be invited to complete a small paid task ($10 USD) to see how you approach Instagram conversations and connecting with potential clients.

How to Apply
I'd love to hear a little about you so please share:

• A short introduction about yourself and your experience.
• Any experience you have with Instagram engagement or lead generation.
• Your expected hourly rate and availability.
• Any experience with Canva or graphic design (a bonus!).

More than anything, I'm looking for someone who's genuinely excited to connect with people, brings their own ideas to the table, and would enjoy being part of a growing creative business.

Looking forward to getting to know you! ✨
Diana