MARKETING & SALES VIRTUAL ASSISTANT

WE ARE HIRING: MARKETING & SALES VIRTUAL ASSISTANT
Industry: Medical Aesthetics | Med Spa | Beauty & Wellness

ABOUT SUNGLOW AESTHETICS & WELLNESS

Sunglow Aesthetics & Wellness is a premium medical aesthetics and wellness practice based in Sugar Land, Texas, USA. We specialize in advanced skin rejuvenation, corrective skin treatments, laser procedures, injectables, wellness, and personalized aesthetic care.

Our services include hyperpigmentation and melasma treatments, acne scar correction, CO2 laser resurfacing, Pico laser treatments, chemical peels, facials, dermal fillers, neuromodulators, hormone therapy, and other wellness services.

We are looking for a proactive, creative, and results-driven Marketing & Sales Virtual Assistant to join our growing team.

This is not a basic social media management position. We need someone who understands that marketing is about generating interest, attracting qualified leads, converting inquiries into paying clients, and ultimately increasing business revenue.

The ideal candidate must be comfortable handling both the creative and sales aspects of digital marketing.

KEY RESPONSIBILITIES

1. Social Media Marketing & Management

• Manage and grow Sunglow's Instagram, Facebook , and TikTok accounts.
• Develop and maintain a weekly and monthly content calendar.
• Create engaging social media content, including reels, stories, promotional graphics, and educational posts.
• Design marketing materials using Canva.
• Edit short-form videos using CapCut or similar editing software.
• Write compelling captions with clear calls to action.
• Research trending topics, sounds, and content strategies relevant to the aesthetics and beauty industry.
• Maintain a consistent, elegant, and premium brand image.
• Schedule and publish content consistently.

2. Lead Generation & Sales Conversion

• Proactively identify opportunities to attract new clients.
• Monitor and respond to inquiries from Instagram, Facebook , TikTok, and other marketing channels.
• Convert social media inquiries into consultation bookings.
• Follow up with prospective clients who inquire about services but do not book.
• Maintain an organized lead database and track every prospect's progress.
• Follow up with leads generated through paid advertisements and promotional campaigns.
• Re-engage prospects who previously expressed interest in Sunglow's services.
• Develop strategies to improve inquiry-to-booking conversion rates.
• Identify opportunities to upsell appropriate treatment packages and memberships using approved service information.

3. Email & SMS Marketing

• Develop and execute email marketing campaigns.
• Create promotional SMS campaigns.
• Promote monthly specials, treatment packages, and membership programs.
• Develop campaigns targeting inactive and existing clients.
• Create birthday, referral, seasonal, and client retention campaigns.
• Monitor campaign performance, responses, and bookings.

4. Client Retention & Membership Growth

• Help promote Sunglow's membership programs.
• Follow up with existing clients to encourage repeat bookings.
• Develop strategies to reactivate clients who have not visited recently.
• Promote referral programs and encourage client referrals.
• Assist with campaigns that increase customer loyalty and retention.
• Encourage satisfied clients to leave Google reviews.

5. Marketing Campaigns & Promotions

• Plan and execute monthly marketing campaigns.
• Create promotional strategies for individual services and treatment packages.
• Research competitors and marketing trends within the Houston and Sugar Land aesthetics industry.
• Develop campaigns for seasonal promotions, special events, and new services.
• Monitor campaign performance and recommend improvements.
• Identify opportunities to increase bookings for high-value treatments.

6. Paid Advertising & Digital Marketing

• Assist with Facebook and Instagram advertising campaigns.
• Develop advertising graphics, videos, and marketing copy.
• Monitor incoming leads from paid advertisements.
• Track advertising inquiries, cost per lead, and conversion rates.
• Assist with campaign optimization and audience research.
• Understand the difference between generating engagement and generating actual paying clients.

7. CRM & Administrative Marketing Support

• Manage and update Sunglow's GoHighLevel CRM.
• Organize and categorize leads.
• Track inquiries, follow-ups, consultation bookings, and conversions.
• Assist with marketing automations and follow-up sequences.
• Maintain accurate marketing records.
• Prepare weekly and monthly marketing performance reports.

8. Google Business Profile & Local Marketing

• Assist with managing Sunglow's Google Business Profile.
• Publish regular updates and promotional posts.
• Help improve local search visibility through relevant keywords.
• Monitor and respond to online reviews using approved guidelines.
• Research local partnership opportunities and influencer collaborations.

REQUIRED QUALIFICATIONS & SKILLS

The ideal candidate must have:

1. Previous experience in digital marketing, preferably in medical aesthetics, med spas, dermatology, beauty, or wellness.
2. Strong written and spoken English communication skills.
3. Demonstrated experience managing Instagram, Facebook , and TikTok accounts.
4. Excellent Canva graphic design skills.
5. Experience editing short-form videos using CapCut or similar tools.
6. Experience with lead generation, sales follow-up, and appointment setting.
7. Knowledge of email and SMS marketing.
8. Experience using CRM platforms; GoHighLevel experience is a major advantage.
9. Understanding of Facebook and Instagram advertising.
10. Strong organizational, communication, and time-management skills.
11. Ability to work independently, take initiative, and meet deadlines.
12. A sales-oriented mindset with the ability to identify opportunities for business growth.

ADDITIONAL ADVANTAGE:

• Previous experience working with US-based med spas or aesthetic clinics.
• Knowledge of aesthetic treatments such as CO2 laser, Pico laser, chemical peels, injectables, acne scar treatments, and hyperpigmentation correction.
• Experience creating marketing campaigns that generate measurable sales.
• Knowledge of Google Business Profile and local SEO.
• Experience managing membership and referral marketing campaigns.

PERFORMANCE EXPECTATIONS & KEY PERFORMANCE INDICATORS (KPIs)

We are looking for someone who understands that success is measured by results, not simply the number of posts published.

Your performance will be evaluated based on:

• Consistency and quality of social media content.
• Number of qualified leads generated.
• Responsiveness to client inquiries.
• Consistency of lead follow-up.
• Number of consultations and appointments generated.
• Conversion of inquiries into paying clients.
• Membership and treatment package sales.
• Effectiveness of email and SMS campaigns.
• Client reactivation and retention.
• Overall contribution to marketing-generated revenue.

You will be expected to submit weekly marketing and sales performance reports.

WORKING EXPECTATIONS

• Maintain consistent communication with management.
• Be available during agreed working hours that overlap with US Central Time.
• Meet assigned deadlines and weekly deliverables.
• Demonstrate initiative rather than waiting for daily instructions.
• Bring fresh marketing ideas and recommendations to the business.
• Maintain confidentiality and protect all business and client information.
• Follow company policies regarding patient privacy, marketing consent, and HIPAA-related responsibilities.

WHAT WE ARE LOOKING FOR

We want someone who is creative but commercially minded.

Someone who understands that a beautiful Instagram page is not enough if it does not generate inquiries and bookings.

Someone who can look at a promotion, develop a marketing strategy around it, create the content, launch the campaign, follow up with interested prospects, and track the results.

You should be comfortable taking ownership of marketing projects and continuously looking for ways to improve business performance.

We value initiative, accountability, creativity, and measurable results.

HOW TO APPLY

If you believe you are the right candidate, please send your application with the following:

1. A brief introduction about yourself and your relevant experience.
2. Your previous experience in digital marketing, particularly with beauty, wellness, medical aesthetics, or similar industries.
3. Links to social media accounts or businesses you have previously managed.
4. Samples of marketing graphics, reels, or promotional campaigns you have created.
5. Examples of marketing campaigns where you helped generate leads, appointments, or actual sales.
6. A list of marketing and CRM tools you are proficient in.
7. Your expected monthly salary in USD.
8. Your availability and preferred working hours.

IMPORTANT: APPLICATION SCREENING TASK

To demonstrate your marketing and sales abilities, please answer the following:

Imagine Sunglow Aesthetics & Wellness is running a promotional campaign for its Pico laser pigmentation treatment. How would you market this service over seven days to attract new clients and convert inquiries into bookings?

Please briefly outline:

• Three social media content ideas.
• One promotional caption.
• One SMS marketing message.
• How you would follow up with someone who inquires but does not book.

Applications without relevant work samples or answers to the screening task may not be considered.

We look forward to finding a talented marketing professional who can grow with Sunglow Aesthetics & Wellness!