Paid Ads Specialist (Meta, Google & Instagram)

Location: Online / Remote (Philippines)

About the Role

We’re looking for a results-driven Paid Ads Specialist to manage and scale advertising campaigns across Meta (Facebook & Instagram) and Google Ads. This role is ideal for someone who understands performance marketing, tracking, and optimization not just boosting posts.

You’ll be working with a beauty / lifestyle brand focused on lead generation, bookings, and conversions.

Responsibilities

Set up, manage, and optimize Meta Ads (Facebook & Instagram)
Set up and manage Google Ads (Search campaigns primarily)
Create and test audiences, creatives, and ad copy

Monitor daily performance (CTR, CPC, CPA, ROAS)

Optimize campaigns based on data and results
Implement and manage Meta Pixel & Google Tag (or work with existing setup)
Provide clear weekly performance reports and insights
Recommend strategy improvements and scaling opportunities

Requirements

Proven experience running paid ads on Meta and Google
Strong understanding of conversion-focused campaigns

Experience with:

Lead generation
Website traffic
DM / message campaigns
Ability to analyze data and optimize accordingly
Familiar with Ads Manager, Google Ads, and tracking tools

Excellent communication skills

Reliable internet connection and ability to work independently

Nice to Have (But Not Required)
Experience with beauty, fashion, or service-based brands
Experience with retargeting and funnel strategies
Copywriting skills for ads
Canva or basic creative direction skills

Compensation

Competitive pay based on experience
Performance-based bonuses possible
Long-term opportunity for the right candidate

How to Apply

Please include:
A brief introduction about yourself
Your experience with Meta & Google Ads
Screenshots or examples of past ad results (if available)
Your expected rate (hourly or monthly)