Digital Marketing & Lead Generation Specialist

About the Role

We are a growing US-based company seeking an experienced and results-driven Digital Marketing Specialist to help expand our online presence, generate qualified leads, and support customer acquisition.

We're looking for someone who can independently develop and execute marketing strategies that attract potential customers and convert interest into business opportunities.

Key Responsibilities

Meta Ads & Paid Advertising

Create, launch, manage, and optimize advertising campaigns.

Develop effective ad copy, creatives, and audience targeting strategies.

Monitor campaign performance, cost per lead, and conversions.

Improve campaign results through ongoing testing and optimization.

Social Media & Content Creation

Manage Facebook , Instagram, and LinkedIn accounts.

Design professional graphics using Canva or similar tools.

Create engaging social media posts, promotional materials, and short-form videos.

Develop content calendars and maintain consistent branding.

Lead Generation & Digital Marketing

Generate qualified leads through paid and organic marketing strategies.

Research potential customers and build targeted prospect lists.

Assist with email marketing and outreach campaigns.

Create and optimize landing pages and lead capture forms.

Track leads and campaign performance using CRM tools.

Website & Marketing Support

Assist with website development, updates, and optimization.

Improve website content and lead conversion opportunities.

Recommend new marketing strategies to support business growth.

Qualifications

Proven experience managing Meta Ads campaigns with measurable results.

Experience generating leads for US-based businesses.

Strong knowledge of social media marketing and content creation.

Proficiency in Canva, Meta Ads Manager, and marketing tools.

Experience with landing pages, CRM systems, and email marketing.

Excellent written English and communication skills.

Ability to work independently and manage priorities.

B2B marketing experience is strongly preferred.

Compensation & Growth

Flexible remote schedule

Opportunity for increased hours and compensation based on performance

Long-term opportunity with a growing US company

How to Apply

Please include:

Your resume and a brief introduction.

Examples of Meta Ads campaigns you've managed, including results.

Samples of social media content, graphics, or videos, funnels you've created.

A short explanation of your experience generating leads for US businesses.

Confirmation of your availability and acceptance of the hourly rate.

Important: We are seeking someone with hands-on marketing experience, not just social media posting experience. Applicants should be comfortable managing campaigns, creating content, and taking ownership of lead generation.