Creative Strategist / DTC Ad Copywriter – Meta Video Ads (Long-Term)

Read the whole post. Applications that don't follow the format at the bottom are deleted unread. We're not being difficult — we get a lot of applications and this is how we find you.

We're Klyr, a men's skincare and concealer brand selling internationally. We spend serious money on Meta every month and creative is the only lever that matters to us. We want one Creative Strategist to own our ad concepts and scripts long-term.

You should have experience writing direct-response video ads for DTC brands. If you're a copywriter with strong ad scripts, we'd like to hear from you too. If your portfolio is mostly blogs, SEO or social captions, this isn't your job.

What you'd be doing

Researching customer reviews, comments and competitor ads to find buying motivations and objections
Turning those insights into ad angles and ready-to-edit scripts for Meta
Writing hook variants — same body, 4–6 different openings, tested against each other
Writing UGC, product demonstration and AI voiceover scripts
Briefing our editor with clear direction: spoken words, visuals, footage and proof
Reviewing edits and giving specific feedback before ads go live
Using performance data to improve scripts and turn winning ads into new variations

How we work

Our creative is organised as hooks (H1–H4) against angles — Redness, Pimples, Men Over 50, Women's vs Men's — against problem-aware and solution-aware audiences. If that framework is familiar, you'll fit here immediately.

You'll work directly with us and our video editor. We want someone who brings ideas, explains the thinking behind them and knows what to test next.

AI tools are welcome. Sending us unedited ChatGPT scripts isn't.

What we're looking for

Experience writing DTC ad scripts, ideally for Meta
Natural spoken English — scripts that sound like a person, not a landing page
Strong understanding of hooks, awareness levels, objections and proof
Ability to connect creative decisions to ad performance
Skincare or beauty experience is a plus, not a requirement

What we offer

Long-term. We want someone for years, not a project.
Mostly async. 2–3 hours daily overlap with Amsterdam, reply within 4 working hours.
15 paid days off per year plus Philippine public holidays
Paid test assignment before we hire — you're paid whether or not we take you

How to apply

Email ---------- with the subject line in exactly this format:

[Your name] | [years writing DTC ads] | [brand from your example]

Example: Maria Santos | 3 | Brand Name

Then in the body, exactly these six numbered lines and nothing else. No cover letter, no CV, no attachments — links only for work samples.

1. Best DTC video ad you wrote: [link, plus what you personally contributed]
2. What it sold and how it performed: [if you didn't have access to results, say so]
3. Best moment in that ad: [timestamp (mm:ss) and why you wrote it that way, max 2 sentences]
4. New hook for that same ad: [write a different opening and explain which customer motivation it tests, max 3 sentences]
5. Klyr exercise: [a man wants to hide redness but worries concealer will look like makeup. Write the first 5 seconds: exact spoken words and what we see on screen. Don't invent product claims.]
6. Availability and expected monthly salary in USD:

For lines 4 and 5, keep it short. We don't need a full campaign. We want to see how you think and whether you can turn a specific customer problem into an opening worth watching.

You will be skipped for: wrong subject format, inaccessible links, a CV instead of examples, claiming work you didn't do, "I am hardworking and a fast learner", or anything that could have been sent to any company.

We reply to everyone who follows the format within 5 working days.

If you've read this far and it sounds like your kind of work, we'd like to hear from you.