Hiring: Part-Time CRM & Email Marketing Specialist | Social Media Growth Strategist Position: Part-Time Industry: Luxury

Position: Part-Time
Industry: Luxury Watches / E-commerce
Work Setup: Remote
Target Market: US-based customers
Initial Hours: 10–15 hours per week
Compensation: TBD (To Be Discussed)

About the Role

We are seeking a proactive, experienced, and strategic Marketing Specialist to strengthen our CRM systems, email marketing initiatives, lead management processes, and overall social media presence.

The primary focus of this role will be CRM management and email marketing, including maintaining an organized customer database, managing and nurturing leads, developing targeted email campaigns, and implementing automated follow-up systems that support customer engagement and sales growth.

In addition, we are looking for someone who can help establish and grow a stronger, more consistent social media presence, increase brand visibility, and develop effective marketing strategies to attract and engage potential customers.

The ideal candidate is both strategic and hands-on with the ability to take ownership of marketing initiatives, identify opportunities for improvement and independently develop and execute campaigns that align with our business goals.

Experience in luxury retail, particularly within the watch industry, is a strong advantage.

Key Responsibilities

1. CRM Management & Lead Generation – TOP PRIORITY

•Manage, maintain, and optimize our GoHighLevel (GHL) CRM system.

•Organize, clean, segment, and maintain customer and prospect databases.

•Build and manage lead pipelines, sales stages, and customer follow-up processes.

•Develop automated workflows, lead nurturing sequences, and follow-up reminders.

•Research, identify and generate qualified leads within the luxury watch market.

•Track inquiries, prospects, customer interactions and sales opportunities.

•Monitor lead progression and ensure timely and consistent follow-ups.

•Identify opportunities to improve CRM processes, lead management, and conversion rates.

2. Email Marketing & Automation – TOP PRIORITY

•Plan, create, and manage professional email newsletters and marketing campaigns.

•Develop engaging, well-written, and conversion-focused email content aligned with a premium luxury brand.

•Build automated email sequences for new leads, customer inquiries, follow-ups, promotions, and customer retention.

•Implement audience segmentation and targeted email campaigns.

•Manage email lists and maintain database quality and deliverability.

•Monitor campaign performance, including open rates, click-through rates, engagement, and conversions.

•Analyze results and continuously optimize campaigns to improve performance.

3. Social Media Strategy & Brand Growth

•Develop and implement strategies to establish and strengthen our social media presence.

•Create and manage a consistent social media content and marketing calendar.

•Identify relevant content opportunities within the luxury watch industry and collector community.

•Help increase brand awareness, audience reach, engagement, and follower growth.

•Coordinate content planning and publishing across Instagram, Facebook , and other relevant platforms.

•Develop content ideas that align with our brand positioning and target audience.

•Monitor social media performance and recommend strategies for improvement.

•Maintain consistent brand messaging, visual identity, and premium positioning.

4. Marketing Strategy & Planning

•Develop monthly marketing plans, campaign strategies, and actionable marketing initiatives.

•Identify opportunities for customer acquisition, engagement, and retention.

•Align CRM management, email marketing, lead generation and social media activities.

•Understand customer journeys and identify opportunities to improve the overall marketing funnel.

•Analyze marketing performance and provide strategic recommendations.

•Establish repeatable marketing systems, workflows, and processes.

•Take initiative in identifying gaps and proposing new ideas to support business growth.

5. Reporting & Performance Tracking

•Prepare weekly or monthly reports covering lead generation, CRM activity, email campaigns, and social media performance.

•Track key performance indicators (KPIs) and campaign results.

•Monitor lead quality, engagement, conversion rates, and audience growth.

•Identify areas for improvement and provide actionable recommendations.

•Maintain organized marketing records, reports, and documentation.

•Candidate Requirements

•Proven experience in CRM management, email marketing, and marketing automation.

•Hands-on experience with GoHighLevel (GHL) is strongly preferred.

•Strong understanding of CRM pipelines, lead nurturing, segmentation and automated workflows.

•Demonstrated experience creating email newsletters, marketing campaigns, and automated sequences.

•Knowledge of lead generation, prospect research, and sales funnel management.

•Experience developing social media strategies and growing brand presence.

•Strong copywriting skills and excellent written English communication.

•Understanding of customer journeys, conversion strategies and customer retention.

•Familiarity with luxury watch brands such as Rolex, Omega, Breitling, Tudor, and Audemars Piguet.

•Experience with platforms such as Mailchimp, Klaviyo, HubSpot, ActiveCampaign, or similar tools.

•Familiarity with social media analytics, campaign reporting and performance tracking.

•Strong organizational, analytical, and problem-solving skills.

•Proactive, detail-oriented, dependable, and capable of working independently.

•Ability to manage multiple priorities and meet deadlines.

•Reliable high-speed internet connection and a suitable remote work setup.

Additional Qualifications (Preferred)

•Experience in luxury retail, premium products, or high-value e-commerce.

•Experience working with luxury watch brands, collectors, or high-ticket customers.

•Knowledge of Meta Business Suite, social media scheduling, and content planning.

•Experience with website lead capture, landing pages, and conversion optimization.

•Familiarity with Meta Ads, Google Analytics, and SEO.

•Understanding of email deliverability, domain reputation, and email list management.

•Experience building marketing dashboards and tracking campaign KPIs.

•Ability to translate marketing data and customer insights into actionable strategies.

Working Arrangement

•Part-time position, initially 10–15 hours per week.

•Fully remote working arrangement.

•Working hours to be coordinated with US Eastern Time (ET).

•Must be available for scheduled team meetings, progress updates and communication.

•Initial paid trial period to assess performance, communication and overall fit.

•Opportunity for an expanded role and additional hours based on performance and business needs.

Compensation & Budget

•Overall budget is currently TBD (To Be Discussed).

•Applicants are required to indicate their expected hourly rate or monthly salary in their application.

•Compensation will be evaluated based on experience, qualifications, technical expertise, and the scope of responsibilities.

•Candidates will be shortlisted based on their relevant experience and suitability for the role before finalizing compensation and payment terms.

•We are open to discussing a competitive and fair rate for the right candidate.

How to Apply

To help us evaluate your experience and suitability for this role, please include the following in your application:

1. Introduction: Briefly introduce yourself and summarize your relevant professional experience.

2. CV / Resume: Provide a link to your updated CV or resume (Google Drive, Dropbox, or other accessible link).

3. Portfolio & Previous Work: Share links to your previous work, projects, or campaigns that demonstrate your experience. Relevant examples include:

4. CRM systems and GoHighLevel (GHL) workflows you have managed or built.

5. Email newsletters, marketing campaigns and automation sequences you have created.

6. Social media accounts, content strategies, or brands you have helped manage and grow.

7. Lead generation projects, marketing funnels, or campaign reports.

8. CRM Experience: Describe your experience managing CRM platforms, particularly GoHighLevel (GHL).

9. Email Marketing: Share examples of email campaigns, newsletters, automated sequences, or workflows you have developed or managed.

10. Social Media Growth: Provide examples of social media accounts or brands you have helped manage or grow, including measurable results if available.

11. Lead Generation: Describe your experience with prospect research, lead generation, lead nurturing, and sales pipeline management.

12. Marketing Strategy: Share an example of a marketing strategy or campaign you developed and its results.

13. Tools & Platforms: List the marketing, CRM, email automation, and social media tools you are proficient in.

Availability: Indicate your preferred working schedule and availability, particularly your ability to overlap with US Eastern Time.

Rate Expectations: Provide your expected hourly rate or monthly salary based on the initial 10–15 hours per week.

Application Subject: STRATEGIC MARKETING

Please ensure that your CV and portfolio links are accessible. We are particularly interested in reviewing actual work samples and results from previous projects, rather than experience descriptions alone.