Google Ads & Meta Ads Specialist

Google Ads & Meta Ads Specialist – Digital Marketing Agency

Company: Clinic Evolution
Location: Remote – Philippines
Job Type: Part-Time initially, with potential to grow into a full-time position
Working Hours: Flexible, with some overlap with UK business hours

About Us

Clinic Evolution is a growing UK-based digital marketing agency specialising in helping healthcare clinics attract more patients and grow their businesses.

We work with osteopaths, physiotherapists, chiropractors and other healthcare professionals across the UK.

We are looking for an experienced Google Ads and Meta Ads Specialist to join our team and help us build, launch, manage and optimise advertising campaigns for our clients.

This is a hands-on role. We are not looking for someone who simply understands digital marketing theory. We need someone who has real experience building successful campaigns and can demonstrate their results.

Your Responsibilities

Meta Ads (Facebook & Instagram)

Build and launch Meta advertising campaigns for multiple clients.

Set up lead generation campaigns using Instant Forms and website landing pages.

Structure campaigns, ad sets and ads effectively.

Upload and test different ad creatives, videos, headlines and copy.

Manage audiences, targeting, placements and budgets.

Monitor campaign performance and optimise to reduce cost per lead and cost per booked appointment.

Set up and troubleshoot Meta Pixel and conversion tracking.

Identify winning creatives and opportunities to scale campaigns.

Google Ads

Build and launch Google Search campaigns from scratch.

Conduct keyword research and identify high-intent search terms.

Create effective campaign and ad group structures.

Write responsive search ads, headlines and descriptions.

Configure keyword match types, negative keywords and bidding strategies.

Set up conversion tracking using Google Tag Manager and GA4.

Monitor search terms, CPC, conversions and cost per acquisition.

Continuously optimise campaigns to improve performance.

Campaign Management & Reporting

Work across multiple client advertising accounts.

Maintain accurate records of campaign changes and optimisations.

Provide regular performance updates.

Identify underperforming campaigns and recommend improvements.

Work closely with our UK-based team to implement marketing strategies.

What We're Looking For

Essential Requirements

At least 2 years of hands-on experience managing Google Ads and Meta Ads.

Proven experience building campaigns from scratch, not just monitoring existing campaigns.

Strong knowledge of Meta Ads Manager and Google Ads.

Experience with lead generation campaigns for service-based businesses.

Good understanding of conversion tracking, Google Tag Manager and GA4.

Ability to analyse campaign performance and make data-driven decisions.

Excellent attention to detail.

Good written and spoken English.

Ability to work independently and meet deadlines.

Bonus Skills

Experience advertising healthcare clinics, medical practices or local service businesses.

Experience using GoHighLevel or similar CRM systems.

Familiarity with Meta Conversions API and offline conversion tracking.

Experience with landing page optimisation.

Experience managing multiple client accounts within a marketing agency.

What We Offer

Long-term opportunity with a growing UK marketing agency.

Flexible remote working.

Opportunity to progress into a full-time role as our client base grows.

Clear campaign strategies and support from our UK team.

Exposure to multiple advertising accounts and campaign types.

Opportunity to take ownership of campaign performance.

IMPORTANT: Application Requirements

We require a short video application demonstrating your actual Google Ads and Meta Ads experience.

Applications without a video demonstration will not be considered.

Please record a 5–10 minute video using Loom or a similar screen-recording tool covering the following:

1. Introduce Yourself (1 minute)

Tell us about your experience, how long you have been running paid advertising campaigns and the types of businesses you have worked with.

2. Google Ads Campaign Demonstration (2–4 minutes)

Share your screen and walk us through a real Google Ads campaign you have personally built or managed.

Show us:

The campaign and ad group structure.

The keywords and match types you selected.

Your bidding strategy and budget.

The conversion actions being tracked.

Campaign results, including spend, conversions and cost per conversion.

Specific optimisations you made and why.

3. Meta Ads Campaign Demonstration (2–4 minutes)

Share your screen and walk us through a real Meta Ads campaign you have personally built or managed.

Show us:

The campaign objective and structure.

Your targeting strategy.

The creatives and ad copy you used.

Campaign performance, including spend, leads and cost per lead.

How you identified winning ads and optimised the campaign.

Any examples of scaling a successful campaign.

4. Your Approach (1 minute)

Explain what you would do if a campaign was generating leads but very few of those leads were converting into paying customers.

Important: We want to see actual advertising platforms and real campaign examples, not just screenshots of results or a PowerPoint presentation. You may hide client names, personal information and other confidential details.

We are looking for someone who can explain their decisions and demonstrate genuine practical experience.

How to Apply

Please include:

Your CV or a summary of your relevant experience.

A link to your 5–10 minute screen-recorded video.

Your expected hourly rate in USD.

Your weekly availability.

Details of your experience managing Google Ads and Meta Ads accounts.

Start your application with the words "Clinic Growth Specialist" so we know you have read the full job description.

We are looking to build a long-term working relationship with the right person and are excited to welcome someone who can help us deliver excellent results for our clients.