Paid Media & Digital, Advertising Manager

Google Ads | Facebook & Instagram Ads | TikTok Ads | SEO | Retargeting

Location:
Employment Type: Contract (20 hours/week with opportunity for full-time)
Compensation: Competitive, based on experience and performance

About Us

The Taneka Walker Ecosystem is a fast-growing portfolio of brands focused on healthcare, entrepreneurship, education, veterans, real estate investing, and e-commerce.

Our brands include:

---------- – Personal Brand & Business Education
Walker Wellness & Aesthetics Clinic – Medical Weight Loss, Hair Restoration, Veteran Nexus Letters, Occupational Health
The Scalp Boss – Hair Growth Products & Education
Additional educational products, coaching programs, and online communities.

We're looking for an experienced Paid Media & Digital Advertising Manager who understands how to build profitable advertising campaigns that generate leads, appointments, product sales, and long-term customer growth.

Position Overview

This is not an entry-level position.

We are looking for someone who can take ownership of our entire paid advertising strategy—from research and campaign setup to optimization, reporting, SEO, audience building, retargeting, and scaling.

The ideal candidate is analytical, data-driven, creative, and experienced managing six-figure advertising budgets across multiple platforms.

Responsibilities
Paid Advertising
Develop and execute paid advertising strategies
Create, launch, and manage campaigns on:
Google Ads
Google Display Network
YouTube Ads

Facebook Ads
Instagram Ads
TikTok Ads
Build campaigns for:
Lead generation
Appointment booking
E-commerce sales
Digital products
Event registrations
Brand awareness
Campaign Management
Perform keyword research
Build campaign structures
Create ad groups
Write high-converting ad copy
Recommend creative assets
Optimize Quality Scores
Improve click-through rates (CTR)
Lower cost per acquisition (CPA)
Increase return on ad spend (ROAS)
SEO & Website Optimization
Conduct keyword research
Improve landing page SEO
Optimize website content for search engines
Identify ranking opportunities
Improve conversion rates
Collaborate on technical SEO improvements
Recommend A/B testing opportunities
Audience & Retargeting
Create custom audiences
Build lookalike audiences
Implement retargeting campaigns
Install and verify tracking pixels
Configure Google Tag Manager
Configure GA4 events and conversions
Optimize conversion tracking across all platforms
Analytics & Reporting
Monitor campaign performance daily
Produce weekly and monthly reports
Track KPIs including:
Cost per Lead
Cost per Purchase
ROAS
CTR
Conversion Rate
Impression Share
Search Rankings
Make strategic recommendations based on performance data
Funnel Optimization
Review landing pages
Improve conversion rates
Recommend new funnels
Test headlines and offers
Optimize customer journeys
Increase appointment bookings and online sales
Qualifications

Required:

3+ years managing Google Ads
3+ years managing Facebook /Instagram Ads
2+ years managing TikTok Ads
Strong understanding of SEO best practices
Experience with Google Analytics 4 (GA4)
Experience with Google Tag Manager
Experience implementing Meta Pixel and TikTok Pixel
Experience with keyword research tools
Excellent analytical and reporting skills
Strong written communication
Proven portfolio of successful campaigns

Preferred:

Healthcare marketing experience
E-commerce advertising
Shopify experience
WordPress experience
GoHighLevel experience
Local SEO
Medical practice marketing
Veteran-owned business experience
Key Performance Indicators (KPIs)

Success in this role will be measured by:

Increased qualified leads
Lower cost per acquisition
Increased ROAS
Higher appointment bookings
Increased product sales
Improved website traffic
Higher Google rankings
Improved conversion rates
Successful retargeting performance
Consistent campaign optimization
Tools You'll Work With
Google Ads
Google Analytics 4
Google Tag Manager
Google Search Console
Meta Ads Manager
TikTok Ads Manager
Shopify
WordPress
GoHighLevel
Canva (basic collaboration)
Looker Studio (preferred)
What We're Looking For

We're seeking someone who:

Thinks like a growth marketer
Makes data-driven decisions
Is proactive and self-managed
Can identify opportunities without being asked
Stays current on advertising trends and platform updates
Can manage multiple brands and campaigns simultaneously
Communicates clearly and consistently
To Apply

Please include:

Resume
Portfolio or case studies
Examples of campaigns you've managed
Average monthly ad budgets managed
Industries you've worked with
Certifications (Google, Meta, TikTok, etc.)
A brief explanation of how you would improve lead generation and online sales for the Taneka Walker Ecosystem

We are looking for a long-term marketing partner who is passionate about scaling businesses through strategic paid advertising and measurable results.