Digital Marketing Manager/Performance Marketing Specialist

We are recruiting an experienced Digital Marketing Manager for our Australian client in the automotive e-commerce sector. 100% Remote. Working Hours: 9:00 AM – 5:00 PM AEST
This role combines strategic paid acquisition planning with hands-on campaign execution, optimisation, and performance reporting.
Working closely with senior marketing leadership, you will manage multi-channel paid advertising campaigns, media budgets, campaign testing, and conversion tracking to drive leads, customer acquisition, and business growth.

!!! Please carefully review the job description and apply only if you have the relevant skills and hands-on experience required for this role.
If you meet the requirements, please complete the application form using the link below:
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Key Responsibilities

• Own paid acquisition for a vehicle purchasing (sell-to-business) offering, generating leads from people looking to sell their cars; support retail customer acquisition campaigns.
• Develop, execute and optimise paid media across Google Ads (Search, Performance Max, YouTube and Display), Meta, TikTok, Microsoft/Bing Ads, Criteo and third-party advertising channels.
• Test emerging advertising platforms such as Reddit, Pinterest and AI-enabled advertising tools.
• Monitor lead volumes, conversion rates, cost per acquisition (CPA) and channel performance; optimise bids, targeting and budget allocation.
• Manage daily media budgets, monthly pacing, invoice reconciliation and inputs to forecasts.
• Plan and run experiments across creative, copy, landing pages, audiences and bidding strategies.
• Maintain campaign quality assurance, tracking URLs, pixels, Google Tag Manager configurations, product feeds and first-party audience data.
• Use AI tools to improve campaign setup, analysis, content workflows and reporting.
• Work with creative teams and partners on briefs, campaign assets and performance feedback; monitor creative fatigue and effectiveness.
• Maintain weekly, monthly, quarterly and annual performance dashboards, communicate insights to leadership and coordinate with agencies and media partners.

Skills & Experience

• Hands-on paid media and performance marketing experience, ideally in e-commerce, a technology scale-up or a leading agency.
• Proven experience managing significant multi-channel advertising budgets against CPL, CPA and ROAS targets.
• Advanced practical knowledge of Google Ads and Meta Ads Manager; experience with paid social, search, display and video channels.
• Strong Google Analytics 4 (GA4) knowledge and ability to troubleshoot Google Tag Manager (GTM) tracking.
• Advanced Excel or Google Sheets skills and experience with Looker Studio or Power BI.
• Experience with product feed tools (such as Productsup), custom audiences and first-party data segmentation.
• Practical use of AI tools such as ChatGPT or Claude for marketing workflows, content and data analysis.
• Strong analytical thinking, meticulous campaign QA and attention to tracking accuracy and budget details.
• Ability to work independently, manage competing priorities and communicate results clearly to stakeholders.

What We’re Looking For
A proactive, detail-oriented performance marketer who enjoys both strategic planning and hands-on execution, thrives in a fast-moving environment and uses data to make informed decisions.
We welcome applications from suitably qualified candidates and are committed to fair and inclusive recruitment.