Full-Time Creative Strategist - Health & Wellness DTC Ads (Long-Term)

Full-Time Creative Strategist - Health & Wellness DTC Ads (Long-Term)

About us
We're a fast-growing health & wellness brand scaling on Meta, and we're looking for a creative strategist to lead our ad creative. You'll work with our in-house team of video editors and d ---------- what we make, why we make it, and what we test next.

This is not a "make it look nice" role, and it's not just analysing our own ads. We want someone who knows what's happening in the market: what competitors are running, what's working in other industries, and what our customers really think and feel.

What you'll do

• Research our customers deeply: reviews, comments, forums, Reddit and social media, to find the real language, pains and desires behind their buying decisions
• Track competitors' ads, offers, landing pages and positioning, and spot gaps we can win
• Look outside our niche for ideas, hooks and formats that solve the same problems in other industries
• Follow platform trends on Meta, TikTok and Reels, and use the right ones for our brand
• Turn research into clear angles, hooks and concepts we can test
• Write detailed briefs and scripts our editors can produce without guesswork
• Plan and run structured creative tests, and use our results to d ---------- what to make next
• Give feedback to editors so every ad gets better
• Use AI tools to speed up research, scripting and iteration

You're a great fit if you

• Have proven experience as a creative strategist for DTC or eCommerce brands on Meta
• Understand customer awareness levels, market sophistication, and the difference between a feature and a driving emotion
• Have scripted or briefed ads that became winners, and can explain exactly why they worked
• Regularly study ads from competitors and brands outside your niche
• Understand direct-response copywriting, hooks and buyer psychology
• Know creative metrics like hook rate, hold rate and CTR
• Have briefed or managed video editors before
• Write and communicate clearly in English
• Can overlap with EST or European working hours

Nice to have

• Experience in health, wellness or fitness
• Experience with UGC, skits, podcast-style and AI-generated ad formats
• Experience creating ads for specific audiences and cultures
• Experience using AI tools (Claude, ChatGPT or similar) in your workflow

What we offer

• Full-time, long-term, remote work (40 hrs/week)
• Rate: $15-$25/hour based on experience (paid in EUR)
• Performance bonuses for winning ads
• Rate increases as you grow with us
• A growing team of editors to lead
• Paid every other Monday

How to apply
1. Tell us about one winning ad you created or briefed: the angle, the hook, and why it worked.
2. Send your portfolio
3. Send examples of your work: briefs, scripts, research documents or test plans.
4. Tell us your availability and when you could start.

Our process
Application review - paid strategy test - short call - 2-4 week paid trial - long-term role

The paid strategy test: you'll research our market (competitors and brands outside our niche), share your key customer insights, come up with 3 new concepts and write one full brief for our editors.