Digital Marketing & Website Coordinator

We are an Australian disability and healthcare organisation looking for an experienced Digital Marketing & Website Coordinator to take responsibility for our digital marketing, website updates and online lead generation.

This is not a general Virtual Assistant role.

We are looking for someone who can actively manage our website and digital marketing, identify opportunities, recommend improvements and help us generate genuine enquiries for our services.

What You Will Be Responsible For

Website Management

You will help manage and improve our WordPress website, including:

Updating website content, images and service information

Adding and updating accommodation vacancies

Updating SDA, SIL, STA and other service pages

Creating and improving landing pages

Uploading blogs, news and marketing content

Making basic design and layout changes

Checking that enquiry and referral forms are working correctly

Ensuring pages display properly on desktop and mobile

Updating page titles, meta descriptions and basic SEO

Improving website navigation and user experience

Identifying outdated content or pages that need improvement

Coordinating larger technical website changes where required

Digital Advertising

You will be responsible for helping us generate genuine enquiries through digital advertising.

This includes:

Creating and managing Facebook and Instagram advertising campaigns

Managing Meta Ads Manager

Creating lead-generation campaigns

Developing audiences and retargeting campaigns

Monitoring campaign performance

Testing different advertisements, audiences and messaging

Tracking leads and enquiries

Monitoring cost per lead

Recommending improvements to campaign performance

Assisting with Google Ads where appropriate

Social Media & Content

You will also assist with:

Creating social media content

Designing graphics in Canva

Creating short-form videos and reels

Writing captions and marketing copy

Scheduling Facebook , Instagram and LinkedIn content

Promoting accommodation vacancies, services, events and organisational updates

Developing content aimed at participants, families, Support Coordinators, OTs, health professionals and referral partners

What We Are Looking For

You should have demonstrated experience in:

WordPress

Elementor or similar page builders

Meta Ads Manager

Facebook and Instagram advertising

Canva

Social media management

Lead-generation campaigns

Basic SEO

Google Analytics

Google Search Console

Copywriting

Basic video editing

Experience with Google Ads is highly desirable.

Experience working with an Australian business is also highly desirable.

Experience in healthcare, disability, NDIS, aged care, allied health, property or another service-based business would be an advantage.

The Type of Person We Want

We are looking for someone who is:

Proactive

Reliable

Organised

Creative

Commercially minded

Confident making recommendations

Comfortable working independently

Able to manage multiple marketing priorities

Focused on generating enquiries and business growth

We do not want someone who simply waits for instructions.

We want someone who can look at our website and marketing and say:

“This page needs improving.”

“We should advertise this service.”

“This vacancy needs a landing page.”

“This campaign is costing too much per lead.”

“This content could perform better.”

And then help us implement the solution.

Hours

Initially approximately 15–20 hours per week, with the opportunity for additional hours depending on performance and business needs.

To Apply

Please send:

A short introduction about yourself

Your expected hourly rate in USD

Your weekly availability

How many years of digital marketing experience you have

Links to websites you have managed or updated

Examples of Meta/Facebook advertising campaigns you have managed

Screenshots showing campaign results where possible

Examples of social media content you have created

Details of your WordPress experience

Details of any Australian businesses you have worked with

Please also answer the following question:

You have just started working with an Australian disability provider offering SDA, SIL, STA and other disability supports. What would you do in your first 30 days to improve the website, marketing and number of enquiries?