Digital Marketing Specialist

POSITION OVERVIEW

We're seeking a results-driven Digital Marketing Manager to execute our "Critical Four Marketing Tactics" and generate qualified inbound leads for Robi®, the world's first human-like AI consultant with patent-pending end to end consulting transformation technology. You'll be responsible for driving enterprise-level prospects to approach us through strategic digital campaigns targeting C-Suite executives frustrated with traditional consulting's $500B annual waste.

Reporting to: Chief Marketing Officer / Founder

KEY RESPONSIBILITIES

Inbound Lead Generation (Primary Focus)

Execute "Critical Four Marketing Tactics" to drive qualified enterprise leads
Manage multi-channel campaigns targeting Fortune ---------- decision makers
Optimize conversion funnels from awareness to qualified lead handoff
Generate consistent pipeline of C-Suite prospects (CEOs, CFOs, Chief Strategy Officers, Chief Revenue Officers etc.)
Digital Campaign Management

Plan and execute programmatic advertising campaigns
Design and optimize retargeting journeys for enterprise prospects
Create and manage LinkedIn, Google Ads, and other B2B advertising platforms
Develop industry-specific campaigns across 9 enterprise business functions
Landing Page & Conversion Optimization

Build and optimize conversion-focused landing pages using our templates
Implement A/B testing for headlines, messaging, and call-to-actions
Ensure mobile optimization and fast load times for enterprise prospects
Track and improve conversion rates across all marketing touchpoints
Content & Messaging Strategy

Develop compelling ad copy highlighting Robi's consultation technology
Create industry-specific messaging for different enterprise verticals
Produce thought leadership content around consulting industry disruption
Collaborate with team on "Consulting is Dead" content series
Analytics & Performance Tracking

Monitor and report on lead quality, volume, and conversion metrics
Analyze campaign performance across channels and make data-driven optimizations
Track cost per lead, customer acquisition cost, and ROI by channel
Provide weekly/monthly performance reports to leadership team
REQUIRED QUALIFICATIONS

Experience

3-5 years of B2B digital marketing experience, preferably enterprise software or consulting
Proven track record of generating qualified leads for high-value B2B sales cycles
Hands-on experience with programmatic advertising platforms (StackAdapt preferred)
Expertise in LinkedIn advertising, Google Ads, Meta, and retargeting campaigns
Technical Skills

Marketing Automation: HubSpot, or similar platforms
Analytics: Google Analytics, conversion tracking, attribution modeling
Design Tools: Canva, Adobe Creative Suite, or similar for ad creation
A/B Testing: Experience with landing page and ad testing methodologies
CRM Integration: Experience connecting marketing campaigns to sales pipelines
Strategic Capabilities

Enterprise B2B Focus: Understanding of long sales cycles and complex decision-making
Account-Based Marketing: Experience targeting specific companies and personas
Industry Knowledge: Familiarity with consulting, professional services, or enterprise software
Performance Marketing: ROI-focused approach with clear metrics and accountability
PREFERRED QUALIFICATIONS

Consulting Industry Experience: Understanding of Big Four, MBB, or strategy consulting
AI/Technology Marketing: Experience marketing cutting-edge technology solutions
Enterprise Sales Support: Collaboration with sales teams on lead qualification
Content Creation: Ability to create compelling thought leadership content
Marketing Automation: Advanced workflow creation and lead nurturing experience
KEY PERFORMANCE INDICATORS

Lead Generation Metrics

Monthly Qualified Leads: Target 50+ enterprise prospects per month
Lead Quality Score: Based on company size, title, and engagement level
Cost Per Lead: Optimize across channels for efficiency
Lead-to-Opportunity Conversion: Work with Client Services to track progression
Campaign Performance

Click-Through Rates: Industry-leading performance on B2B campaigns
Conversion Rates: Landing page optimization and funnel improvement
Return on Ad Spend (ROAS): Positive ROI across all marketing channels
Pipeline Attribution: Marketing's contribution to closed deals
Growth Objectives

Scale Lead Volume: Increase qualified leads by 25% quarter-over-quarter
Channel Diversification: Expand successful tactics across new channels
Market Penetration: Enter new industry verticals and geographic markets
Brand Awareness: Increase Robi recognition in target enterprise segments
WHAT SUCCESS LOOKS LIKE

30 Days

Set up and launch first "Critical Four" marketing campaigns
Establish baseline metrics and reporting dashboards
Begin generating consistent inbound lead flow to Client Services team
90 Days

Achieve target lead generation volume with acceptable quality scores
Optimize campaigns based on performance data and Client Services feedback
Expand successful tactics and pause underperforming initiatives