Spa Marketing & Client Acquisition Virtual Assistant

Part-Time or Full Time| Remote | Philippines Preferred

Colibri Day Spa is looking for a proactive, highly creative, organized, and results-driven virtual assistant to help grow our beauty and skincare business.

We are not looking for someone who only posts on social media. We want someone who can think creatively, bring fresh marketing ideas to the table, and understand how to turn social media engagement, past-client relationships, and new inquiries into actual appointments and revenue.

We are looking for someone who takes initiative, thinks outside the box, and is passionate about helping a business grow.

Hours and arrangement

• Approximately 15+ hours per week
• Initial 30-day paid trial
• Remote position; applicants in the Philippines are welcome

Responsibilities

Social media and content

• Create and schedule 3–5 social media posts or reels per week.
• Edit short-form videos using spa-provided photos and videos.
• Create creative promotional graphics and stories using Canva.
• Maintain a consistent Instagram and Facebook content calendar.
• Write engaging captions that encourage clients to book.
• Develop fresh content ideas and creative campaigns to increase brand awareness and attract new clients.

Marketing strategy and action planning

• Develop a detailed monthly marketing and growth action plan.
• Break the monthly plan into actionable weekly goals and tasks.
• Present all monthly and weekly plans, promotions, campaigns, and marketing strategies to the business owner for review and approval before implementation.
• Bring new and creative ideas to help increase bookings, client retention, referrals, and revenue.
• Review marketing performance and recommend improvements based on results.
• Take initiative in identifying new opportunities to grow Colibri Day Spa.

Client reactivation and lead follow-up

• Organize and segment our existing client list.
• Identify clients who have not booked in 60–90 days.
• Prepare and send approved promotional messages.
• Follow up with people who inquire but have not booked.
• Direct potential clients to our existing GlossGenius booking page.
• Track inquiries, follow-ups, and confirmed appointments.

Local marketing and partnerships

• Research local gyms, bridal businesses, boutiques, salons, and complementary businesses.
• Build a list of potential referral partners.
• Help coordinate referral campaigns and promotions.
• Assist with Google Business Profile updates and review requests.
• Identify creative opportunities to increase Colibri’s visibility within the local community.

Weekly reporting

Provide a simple weekly report showing:

• New inquiries received
• New clients who booked and completed appointments
• Previous clients reactivated
• Appointments booked
• Revenue attributable to marketing efforts, where trackable
• Content published
• Campaigns and partnerships contacted
• Progress toward monthly marketing goals
• Recommendations and opportunities for improvement

Qualifications

• Must be highly creative and able to develop fresh marketing ideas independently.
• Experience with social media marketing for beauty, wellness, skincare, salons, or spas.
• Comfortable with Canva, Instagram, Facebook , and short-form video editing.
• Strong written English and professional communication.
• Organized, dependable, and able to follow up without constant supervision.
• Experience with client databases, email marketing, or lead management is a plus.
• Able to create structured monthly and weekly action plans.
• Must be comfortable working toward measurable booking and revenue goals.
• Must be receptive to feedback and willing to adjust strategies based on business needs.

How to apply

Please include:

1. A brief introduction and your relevant experience.
2. Examples of social media accounts or content you have managed.
3. Any experience marketing a spa, salon, beauty, or wellness business.
4. The tools you use for content creation and scheduling.
5. Your proposed weekly schedule and monthly rate.
6. One example of how you would encourage a past spa client to book again.
7. Three creative marketing ideas you would use to help Colibri Day Spa attract new clients.
8. A brief example of what your first 30-day marketing action plan would look like.

We will select candidates for a short, paid practical trial before making a longer-term decision.

Important: All marketing plans, promotional campaigns, content calendars, and major marketing activities must be submitted to the business owner for approval before execution.