Food Blog Manager and Writer | 20 Hours/Week to Start, With Potential for Full-Time

About the role

I’m the owner of an established, growing recipe blog, and I’m looking for an experienced blog manager to take ownership of its content, strategy, and day-to-day operations.

My strength is creating recipes and photographing them. I’m still learning the technical and strategic side of blogging, so I need someone who can confidently lead that work, make recommendations, and explain things clearly. You won’t be waiting for me to tell you what to do. You’ll research what we should publish, build the plan, and tell me what you need from me.

How we’ll work together

You research opportunities and build the content calendar.
You give me a list of the recipes and photos you need.
I create the recipes, take the photos, and send them to you with my notes.
You write, optimize, and publish the posts and email s.
You track the results and use them to plan what comes next.

What you’ll do

Strategy and planning

Do keyword research and find content opportunities
Research seasonal trends and competitors
Create and manage a monthly content calendar
Recommend ways to grow traffic, email subscribers, and income

Writing and publishing

Write 3-4 SEO-friendly blog posts per week, including recipes and educational content, in my voice
Format and publish posts in WordPress, including recipe cards, images, and internal links
Update and improve older posts

Email and Pinterest

Write and schedule a newsletter to send every Friday
Manage Pinterest, including boards, pin designs, keywords, and scheduling
Track email and Pinterest results and recommend improvements

Analytics, SEO, and monetization

Monitor Google Analytics and Google Search Console
Send a simple monthly report explaining what’s working, what isn’t, and what you recommend next
Find and fix common SEO and blog issues, such as broken links and outdated posts
Help prepare the blog for display ads, complete the application with me, and monitor ad performance once approved

Requirements

2+ years of experience managing or writing for a blog
Excellent written English, with a natural, personal writing style
Strong knowledge of WordPress, keyword research, and on-page SEO
Experience with Google Analytics, Google Search Console, Pinterest, and email newsletters
Able to work independently and bring ideas without being asked
Able to explain results and recommendations in plain language

Nice to have

Food blog experience
Experience with recipe plugins and recipe SEO
Experience with ad networks such as Mediavine or Raptive
Familiarity with US measurements and cooking terms

Details

20 hours per week to start, long-term
Potential to increase to full-time based on performance and blog growth
Flexible schedule, with some overlap with US Eastern Time for occasional calls
Pay: $[X]/hour, based on experience
Paid trial project before hiring

Confidentiality

The blog’s name and details will be shared privately with candidates selected to move forward.

To apply

Use the subject line “Food Blog Manager” and include:

Links to 2-3 blog posts you’ve written or managed
An example of how your work improved a blog’s traffic, rankings, or income
The first three things you would review when taking over a blog
Your weekly availability

Applications that don’t include all four items won’t be reviewed.