Powersports Marketing Manager

Full-Time Marketing Manager | Shopify, Google Ads & Meta Ads
We’re a growing U.S. powersports company behind KICKIN Bikes and a regional distributor of RFN electric dirt bikes. We’re looking for a hands-on marketing manager who can turn ideas into finished campaigns, help grow our dealer network, and get more customers interested in our bikes.
We already have products, inventory, brand assets and marketing tools. We need someone who can put them to work consistently. Several products across our gas and electric bike lines still need dedicated campaigns, giving you plenty of opportunities to make an impact.
The role
You’ll work directly with the owner to plan and execute marketing. This is not a social-media-only position or a role where you simply assign work to other people. You should be comfortable writing copy, creating designs, building campaigns, improving Shopify pages and managing paid ads yourself.
Your most important contribution will be taking marketing work off the owner’s plate while bringing expertise, ideas and reliable execution.
What you’ll do

• Plan, build and improve Google Ads and Meta Ads campaigns, including creative, targeting, tracking and performance reporting.
• Develop campaigns for products that currently have little or no marketing, especially across the KICKIN gas and EXV electric bike ranges.
• Write clear, persuasive ad copy, email s, product-page copy and blog content.
• Create polished marketing graphics that follow each brand’s guidelines.
• Build and improve Shopify product pages and campaign landing pages.
• Develop email campaigns and automated flows, using our existing tools and approved workflows.
• Prepare dealer-facing promotions and materials dealers can use with their customers.
• Explore and test Reddit advertising as part of the marketing plan.
• Bring forward useful campaign ideas and identify opportunities without waiting for every task to be assigned.
• Support approved dealer outreach campaigns when appropriate.
• Check your work before launch and report what is working, what isn’t, and what you recommend changing.

How we’ll work together
Expect two or three calls with the owner each week, plus regular daily messages. The goal is to spend roughly 5% of your working time getting direction and asking questions, generally no more than 10%, with the rest focused on execution.
You should be able to take a rough brief or voice note, identify what’s missing, and bring back finished work for review. The owner retains final approval of marketing plans, copy and creatives. You will work within approved budgets and publishing permissions.
Required experience

• Hands-on Google Ads and Meta Ads campaign management.
• Shopify experience.
• Strong English copywriting and communication skills.
• Design skills and the ability to follow established brand guidelines.
• Ability to interpret campaign results and explain your decisions clearly.
• Strong organization, attention to detail and follow-through.
• Ability to work independently while staying responsive and collaborative.

Helpful experience
Klaviyo or similar email platforms, Reddit Ads, dealer or wholesale marketing, powersports, and using AI tools to improve productivity without sacrificing accuracy or quality.
What success looks like
During your first 90 days, we want to see:

• A clear marketing plan with prioritized products and campaigns.
• Consistent delivery of quality work with fewer revisions and less owner involvement.
• Campaigns built and launched within agreed approvals and budgets.
• Reliable tracking and straightforward reports that connect activity to results.
• A measurable reduction in the owner’s marketing workload.

Hours and compensation

• Remote, approximately 8 hours per day.
• Working days: Monday-Friday
• Required overlap with U.S. Mountain Time: Some - will have meetings 2-3 times/week at both 9am mountain time and 11am mountain time.
• Compensation: $5+/hour

How to apply
Please include:
1. A short explanation of why you fit this hands-on role.
2. Two or three Google or Meta campaigns you personally worked on. Explain your role, budget, timeframe, results and what you changed to improve performance. Redact confidential information.
3. Examples of your copywriting, design and Shopify work.
4. Your experience with email marketing and Reddit Ads, if any.
5. Your availability, preferred working hours and expected compensation.
Be specific about what you personally created or managed. Explain how results were measured, rather than providing screenshots without context.
Finalists may be invited to complete a short, paid practical exercise using a product brief: a campaign outline, sample ad or email , and a simple measurement plan.