Meta Ads Specialist | UK Insurance Brand

We're Catering Insurance, a UK-based specialist insurance broker providing cover for a wide range of catering and hospitality businesses in the UK, including food trucks, catering vans, trailers, restaurants, cafés and more.

We've recently launched our new website and refreshed our branding, and we're now looking to take our Facebook and Instagram advertising to the next level.

Whilst we've run Meta Ads previously, they've never received the attention or strategy they deserve. We're looking to change that by bringing in an experienced Meta Ads Specialist who can take ownership of the channel and help us turn it into a consistent, profitable source of enquiries and customers.

The Role

We're looking for someone who can manage our Meta advertising from start to finish.

We don't just want someone who can set up campaigns and switch ads on. We want someone who takes the time to understand our business, our customers, our products and what makes us different.

You'll work closely with our Marketing Manager to develop a paid social strategy that reaches the right audiences, generates quality enquiries and, most importantly, delivers a strong return on investment.

You'll have the freedom to bring your own ideas, test different approaches and recommend what you believe will work best.

What You'll Be Responsible For:

• Strategy & Planning: Developing a Meta Ads strategy aligned with our business objectives, products and target audiences.
• Campaign Management: Setting up, managing and optimising Facebook and Instagram advertising campaigns.
• Audience Targeting: Researching and identifying relevant audiences, including prospecting, retargeting and lookalike opportunities where appropriate.
• Ad Copywriting: Creating engaging, persuasive ad copy that speaks to our customers and encourages them to take action.
• Creative Development: Designing and producing ad creatives, including static images, carousels and video content where appropriate.
• Testing & Optimisation: Continuously testing audiences, messaging, creatives and campaign structures to improve performance.
• Tracking & Reporting: Ensuring conversion tracking is set up correctly and providing clear, actionable performance reports.
• Lead Generation: Focusing on generating quality insurance enquiries that have the potential to convert into customers.
• Collaboration: Working with us to understand our products, customer behaviour, sales process and unique selling points.

What We're Looking For:

• Proven experience managing successful Meta Ads campaigns, ideally for UK businesses.
• Strong understanding of Facebook and Instagram advertising, including campaign structure, targeting, optimisation and Meta Pixel/Conversions API.
• Experience running lead generation campaigns, rather than purely e-commerce or brand awareness campaigns.
• Excellent copywriting skills, with the ability to adapt messaging to different audiences.
• Ability to create high-quality, engaging ad creatives.
• A commercial mindset, with a genuine focus on ROI, cost per lead and customer acquisition.
• Confidence interpreting campaign data and making recommendations based on performance.
• Someone proactive, creative and comfortable suggesting new ideas.
• Strong communication skills and a willingness to understand our business rather than applying the same strategy to every client.

Experience in insurance, financial services or other competitive lead generation industries would be an advantage, but isn't essential.

We want to build Meta Ads into a reliable marketing channel for Catering Insurance. For us, success isn't just about clicks, impressions or cheap leads. It's about attracting the right people, generating genuine enquiries and ultimately increasing the number of policies we sell.

We're looking for someone who understands this and is motivated by delivering measurable results.

What We Can Offer

• A newly launched website and refreshed branding to work with.
• A collaborative relationship with our Marketing Manager.
• The opportunity to take ownership of our Meta advertising strategy.
• Room to experiment, test new ideas and develop campaigns as we grow.
• Flexible remote working arrangements.

How to Apply

If this sounds like something you'd be interested in, we'd love to hear from you.

Please include the following in your application:

1. A brief introduction and an overview of your Meta Ads experience.
2. Examples of campaigns you've managed, ideally focused on lead generation.
3. Details of the results you've achieved, including cost per lead, lead quality or ROI where possible.
4. Examples of ad creatives and copy you've produced yourself.
5. Your availability and expected hourly or monthly rate.

Please note:We're specifically looking for someone with hands-on Meta Ads expertise who can manage both the strategic and creative sides of our campaigns. This isn't a general social media management position.

We're looking for someone who can become a valued part of our marketing efforts and help us build something successful over the long term.