GoHighLevel Specialist

Job Title: GoHighLevel (GHL) Administrator
Location: Remote
Job Type: Full-Time / Contract

Job Overview
We are seeking a detail-oriented and proactive GoHighLevel (GHL) Administrator to take ownership of our CRM ecosystem. You will be the go-to expert for building, maintaining, and optimizing GHL sub-accounts to ensure our marketing, sales, and client-fulfillment processes run seamlessly.

This is not just a data-entry role; we need a "systems builder" who can architect reliable automations, manage complex calendars, maintain data integrity through custom values, and leverage AI tools effectively with well-crafted prompts. The ideal candidate is a methodical problem-solver who rigorously tests every build and takes pride in creating bug-free, revenue-generating systems.

Key Responsibilities
1. Workflows & Automation Management

Build, branch, and troubleshoot multi-step GHL workflows using triggers, if/else logic, wait states, and goal events.

Design and maintain automation for lead nurturing, appointment reminders, follow-up sequences, review requests, and missed-call text-back flows.

Configure lead routing, task assignments, internal notifications, and pipeline stage automations to maximize conversion speed.

Diagnose and fix broken automations, misfiring triggers, infinite loops, and duplicate contact issues.

2. Calendar & Scheduling Administration

Set up and optimize various GHL calendar types, including round-robin, collective, and class-booking calendars.

Build and manage booking widgets, appointment confirmation sequences, and no-show recovery automation.

Ensure seamless integration between calendars and other GHL features (e.g., workflows, forms) and external calendar systems.

3. Custom Values & Data Integrity

Create and map custom fields and custom values for each sub-account to ensure bots, forms, and workflows pull the correct dynamic data (e.g., names, dates, deal amounts, and location-specific details).

Maintain a clean, standardized tagging system and smart lists to keep lead segmentation accurate and reliable.

Perform regular system health checks, including merging duplicate contacts, auditing active triggers, and cleaning up stale data.

4. Basic Prompting & AI Utilization

Write, test, and refine system prompts for GHL's Conversation AI and Workflow AI actions to ensure reliable, on-brand interactions for lead qualification, booking, and routing.

Understand when AI is the right tool for a task versus when a simpler, deterministic automation is more effective.

Iterate on prompts to improve the accuracy and tone of AI-driven customer communications.

5. Funnels, Forms, and General Administration

Build and maintain GHL funnels, landing pages, forms, and surveys, ensuring proper field mapping and integration with workflows and calendars.

Manage user onboarding, roles, and permissions across client sub-accounts.

Maintain email and SMS deliverability standards, including basic domain setup (SPF, DKIM, DMARC) and compliance awareness (e.g., A2P 10DLC).

Integrate GHL with third-party tools using native integrations, webhooks, Zapier, or Make.

Required Skills & Qualifications
2+ years of hands-on GoHighLevel administration experience managing live sub-accounts.

Expert-level workflow skills: Proven ability to build complex branching logic without creating lead leaks or broken loops.

Strong calendar management: Experience with round-robin routing, booking automation, and appointment lifecycle management.

Mastery of custom values and fields: Ability to architect and map dynamic data across the platform.

Basic prompt engineering: Experience writing and iterating prompts for AI tools (e.g., ChatGPT or GHL AI features) to achieve reliable outcomes.

Methodical mindset: You double-check inputs, manually test lead flows through every branch, and care deeply about quality assurance before launch.

Clear communication: Strong written English and high responsiveness for remote collaboration.

Preferred Qualifications
Experience with GHL's AI features, including Conversation AI, Voice AI, or Workflow AI actions.

Familiarity with webhooks, APIs, and middleware automation tools (Zapier, Make, n8n).

Knowledge of email deliverability best practices and SMS compliance regulations.

Prior experience working in an agency or multi-client environment.

What We Offer
A remote, flexible work environment.

The opportunity to own and architect critical business systems.

Competitive compensation based on experience.

To Apply: Please submit your resume and a brief note describing a complex GHL workflow or calendar setup you have built and how you ensured its reliability through testing and custom value management.