Senior SEO Specialist – Local, Technical & AI Search

We are looking for a highly experienced, hands-on SEO Specialist to manage and grow the organic search presence of our aluminum manufacturing, supply, and installation businesses.

This is an execution-focused position. We need someone who can identify opportunities, implement changes directly, track results, and continuously improve rankings, qualified organic traffic, and conversions.

You will work on multiple websites targeting homeowners, contractors, builders, architects, developers, and commercial customers across multiple U.S. markets.

Responsibilities include:

• Develop and execute a complete SEO strategy
• Perform advanced keyword and competitor research
• Improve rankings for high-value product and service keywords
• Technical SEO audits and implementation
• On-page SEO: titles, meta descriptions, H1–H6 structure, URLs, image optimization and content
• Build strong internal-linking/site architecture
• Create and optimize product, service, state, city and location pages
• Manage Local SEO and Google Business Profiles
• Improve Google Maps/Local Pack visibility
• Develop legitimate backlink and authority-building strategies
• Monitor crawlability, indexing, canonicals, redirects, XML sitemaps and robots.txt
• Implement and validate Schema/structured data
• Find and correct broken links, duplicate content and indexing problems
• Monitor Core Web Vitals, page speed and mobile SEO
• Work directly inside WordPress + Elementor
• Work with WooCommerce/Shopify SEO when needed
• Use Google Search Console, GA4 and Google Tag Manager
• Use Semrush/Ahrefs and Screaming Frog
• Track organic leads and conversions—not just rankings
• Analyze competitors and identify content/keyword gaps
• Optimize existing blogs and landing pages
• Build SEO strategies for Google AI Overviews and AI discovery platforms
• Understand AEO/GEO/AI-search optimization
• Provide concise weekly reporting showing rankings, organic traffic, leads, completed work, problems and next actions

We want someone who understands that SEO success is measured by qualified traffic and business generated—not simply publishing content or increasing impressions. This results-oriented approach is also reflected in current professional SEO roles.

REQUIREMENTS

Minimum 3+ years of hands-on SEO experience, preferably with U.S. businesses.

Must have strong experience with:

WordPress • Elementor • Google Search Console • GA4 • Google Tag Manager • Google Business Profile • Semrush/Ahrefs • Screaming Frog • Technical SEO • Local SEO • On-Page SEO • Link Building • Schema • Keyword Research • Competitor Analysis • Core Web Vitals • Conversion Tracking

Experience with construction, home improvement, manufacturing, building materials, contractors, e-commerce or multi-location businesses is a major advantage.

Important: Applicants must be able to provide examples of websites they personally optimized and measurable results such as ranking improvements, organic traffic growth, lead/conversion growth or Google Maps improvements. Hands-on WordPress/Elementor and multi-location/local SEO experience are especially relevant requirements for this type of role.

TYPE OF EMPLOYMENT

Full-Time

DESIRED HOURS PER WEEK

40 hours per week

WAGE / SALARY

If the platform requires you to enter a number, I would use:

$$$$ depending on experience

But I would not hire based on the cheapest rate. For this position, portfolio, technical ability, and proven results matter much more.

BUSINESS OR CONTACT NAME

Aluglobus Aluminum Systems

SCREENING QUESTIONS

I strongly recommend adding these to eliminate weak applicants quickly:

1. Send 3 websites you personally worked on and explain exactly what SEO work you performed.
2. Show one example where you increased organic traffic, rankings, or leads. Include before/after numbers if possible.
3. What would you audit during your first week on a WordPress/Elementor website?
4. Which tools do you personally use: Ahrefs, Semrush, Screaming Frog, GA4, GSC, GTM?
5. Describe your experience with Google Business Profile and multi-location Local SEO.
6. How do you approach backlinks? Give examples of links you have actually acquired.
7. What technical SEO problems have you personally fixed rather than simply reported to a developer?
8. How are you currently optimizing websites for AI search/AI Overviews/AEO/GEO?
9. What SEO KPIs would you report to us every week?
10. Please provide your hourly rate and availability.