shopify store scaler (offer, aov, Customer support)

Shopify Store Scaling Expert | CRO, AOV, Upsells, Email Marketing & Revenue Optimization

We are looking for a highly experienced Shopify Store Scaling Expert who knows how to maximize revenue, increase conversion rates, boost average order value (AOV), and turn an existing Shopify store into a highly profitable eCommerce business.

We don't need someone who simply manages a Shopify store. We need someone who understands the entire eCommerce customer journey, knows how to identify revenue opportunities, and can independently implement strategies that increase sales and profitability.

Your main goal: Make our Shopify stores generate MORE revenue, MORE profit, and MORE sales from the traffic we already have.

Key Responsibilities & Required Skills

1. Offer Creation & Scaling

• Create, test, and optimize high-converting product offers.
• Develop irresistible offers that increase purchase intent.
• Build product bundles, quantity breaks, and volume discounts.
• Implement Buy 1 Get 1, Buy 2 Get 1, and other promotional strategies.
• Develop free shipping thresholds and incentives.
• Create urgency, scarcity, and limited-time offers.
• Test different pricing structures and discount strategies.
• Optimize product positioning and perceived value.
• Identify winning offers and scale them.
• Analyze competitor offers and identify opportunities.
• Understand customer psychology and buying behavior.
• Increase revenue without sacrificing profit margins.

2. Average Order Value (AOV) Optimization

• Implement strategic upsells and cross-sells.
• Set up pre-purchase, in-cart, and post-purchase upsells.
• Create one-click post-purchase offers.
• Optimize cart drawers with relevant product recommendations.
• Build complementary product bundles.
• Implement quantity discounts and tiered pricing.
• Create free gift and free shipping incentives.
• Develop checkout upsell strategies.
• Increase items purchased per transaction.
• Analyze AOV performance and continuously improve it.
• Improve revenue per visitor (RPV).
• Understand upsell take rates and profitability.

3. Conversion Rate Optimization (CRO)

• Analyze and improve Shopify conversion rates.
• Optimize product pages for maximum sales.
• Improve homepage and collection page performance.
• Create high-converting landing pages.
• Optimize product descriptions and copywriting.
• Improve product images, videos, and visual merchandising.
• Implement trust badges, guarantees, and social proof.
• Optimize mobile shopping experiences.
• Reduce friction throughout the customer journey.
• Improve add-to-cart rates.
• Improve cart-to-checkout conversion.
• Improve checkout completion rates.
• Identify and fix conversion bottlenecks.
• Run structured A/B tests.
• Analyze heatmaps, scroll maps, and session recordings.
• Optimize page speed and user experience.
• Improve product page layouts and call-to-action placement.
• Use customer behavior data to make decisions.

4. Abandoned Cart & Checkout Recovery

• Build complete abandoned cart recovery systems.
• Set up abandoned checkout email sequences.
• Create abandoned cart SMS sequences.
• Implement automated recovery flows in Klaviyo or Shopify.
• Segment abandoners based on cart value and customer behavior.
• Create personalized recovery messages.
• Test recovery incentives and discounts.
• Implement browse abandonment flows.
• Optimize timing, messaging, and recovery sequences.
• Recover lost revenue from abandoned checkouts.
• Track abandoned cart recovery rates.
• Reduce checkout abandonment.
• Improve deliverability and recovery profitability.

5. Email & SMS Marketing

• Advanced Klaviyo knowledge.
• Build high-converting automated email flows.
• Welcome email sequences.
• Abandoned cart and checkout sequences.
• Browse abandonment sequences.
• Post-purchase follow-up sequences.
• Upsell and cross-sell sequences.
• Customer win-back campaigns.
• Replenishment and reorder reminders.
• VIP customer sequences.
• Customer retention campaigns.
• Review request automations.
• Email list segmentation.
• Personalized product recommendations.
• Campaign planning and execution.
• A/B testing subject lines, offers, and email content.
• SMS marketing automation.
• Email deliverability optimization.
• Increase revenue generated from email and SMS.

6. Customer Retention & Lifetime Value (LTV)

• Increase repeat purchase rates.
• Build customer retention strategies.
• Increase customer lifetime value.
• Develop loyalty and rewards programs.
• Create subscription and recurring revenue opportunities.
• Implement post-purchase customer journeys.
• Create targeted win-back offers.
• Improve second-purchase conversion rates.
• Develop customer segmentation strategies.
• Build VIP customer programs.
• Analyze customer cohorts.
• Reduce customer churn.
• Implement personalized retention campaigns.

7. Shopify Store Optimization & Technical Skills

• Expert knowledge of Shopify.
• Shopify theme customization and optimization.
• Shopify app installation, configuration, and optimization.
• Experience with Shopify Liquid, HTML, CSS, and JavaScript is a plus.
• Shopify checkout optimization within platform limitations.
• Shopify Markets and international selling.
• Payment method optimization.
• Shipping rate and delivery offer optimization.
• Product catalog management.
• Collection and navigation optimization.
• Shopify Flow automations.
• Integration troubleshooting.
• Mobile responsiveness.
• Page speed optimization.
• Shopify reporting and analytics.
• Experience managing multiple Shopify stores.
• Understanding of app conflicts and technical performance.

8. Analytics, Reporting & Profitability

• Analyze Shopify sales and conversion data.
• Track conversion rate, AOV, LTV, and revenue per visitor.
• Monitor gross profit and contribution margins.
• Analyze customer acquisition cost (CAC).
• Understand ROAS, MER, and blended performance.
• Analyze funnel drop-off rates.
• Identify underperforming products and pages.
• Evaluate product and offer profitability.
• Track upsell conversion rates.
• Monitor abandoned checkout recovery.
• Set up GA4 and Google Tag Manager tracking.
• Use heatmaps and session recordings.
• Build performance dashboards.
• Create weekly reports with actionable insights.
• Make data-driven decisions instead of guessing.

9. Funnel Building & Landing Pages

• Build high-converting Shopify sales funnels.
• Create dedicated product landing pages.
• Develop advertorial-style landing pages.
• Build product quiz funnels.
• Create bundle-focused landing pages.
• Optimize cold traffic and returning customer journeys.
• Improve landing page-to-checkout conversion.
• Develop direct-response sales pages.
• Test headlines, hooks, benefits, and calls to action.
• Create personalized landing page experiences.
• Understand traffic source-to-offer alignment.

10. Customer Psychology & Direct-Response Marketing

• Strong understanding of customer buying psychology.
• Conversion-focused copywriting.
• Offer positioning and differentiation.
• Benefit-driven messaging.
• Objection handling.
• Emotional triggers and purchase motivations.
• Understanding customer awareness levels.
• Social proof and credibility optimization.
• Price anchoring.
• Ethical urgency and scarcity strategies.
• Risk reversal and guarantee positioning.
• Understanding why customers buy or abandon purchases.

11. Testing & Continuous Growth

• Develop CRO testing roadmaps.
• Prioritize tests based on potential revenue impact.
• Run A/B and split tests.
• Test pricing, bundles, upsells, and offers.
• Test product page layouts.
• Test landing page variations.
• Experiment with checkout and cart experiences.
• Analyze test results and statistical significance.
• Document successful strategies.
• Scale winning experiments.
• Continuously identify new opportunities for growth.

12. Tools & Platforms

Experience with the following is highly preferred:

• Shopify: Shopify Admin, Shopify Flow, Shopify Analytics, Shopify Markets.
• * *Email & SMS:** Klaviyo, Omnisend, Postscript, Attentive.
• Upsells & Bundles: Rebuy, AfterSell, ReConvert, Zipify OCU, Kaching Bundles, Selleasy.
• Landing Pages: Replo, PageFly, GemPages, Shogun.
• CRO & Analytics: GA4, Google Tag Manager, Hotjar, Microsoft Clarity, Lucky Orange, Triple Whale.
• A/B Testing: Intelligems, Shoplift, Convert.
• Retention & Reviews: Recharge, Skio, LoyaltyLion, Yotpo, ---------- , Loox.
• Automation: Shopify Flow, Zapier, Make.
• Project Management: ClickUp, Notion, Asana, Google Sheets.

You don't need experience with every single tool, but you must be highly capable of learning, implementing, and optimizing Shopify growth systems independently.

What We Expect From You

We want someone who is proactive, analytical, experienced, and obsessed with improving eCommerce performance.

You should be able to:

• Audit a Shopify store and immediately identify potential revenue leaks.
• Create a clear action plan to increase revenue and profitability.
• Independently implement improvements without constant instructions.
• Understand which changes will have the biggest financial impact.
• Prioritize high-impact improvements over unnecessary tasks.
• Build and manage a complete abandoned cart recovery system.
• Create and optimize offers, bundles, and upsells.
• Continuously test new strategies.
• Monitor performance and report measurable results.
• Take full ownership of store conversion and revenue optimization.
• Work across multiple Shopify stores when needed.
• Think like an eCommerce growth manager, not just a Shopify assistant.

Key Performance Indicators (KPIs)

Your performance will be evaluated based on improvements in:

• Conversion rate (CVR)
• Average order value (AOV)
• Revenue per visitor (RPV)
• Revenue and contribution profit
• Upsell and cross-sell revenue
• Abandoned checkout recovery rate
• Email and SMS attributed