Virtual Assistant

Hiring: Digital Marketing & Automation Virtual Assistant

Specializing in GoHighLevel, Meta Ads & Email Marketing

Position: Part-Time Virtual Assistant / Digital Marketing Specialist
Location: Remote
Hours: 10–15 hours per week initially, with opportunities to grow
Compensation: Based on experience

About Us

I'm Dr. Jake Huebner, the owner and founder of Colorado Muscle & Joint Clinic and Back to Strong.

I run a healthcare and rehabilitation business focused on helping people overcome pain, improve movement, build strength, and get back to doing the things they enjoy.

As my businesses continue to grow, I'm looking for a reliable, detail-oriented, and experienced Virtual Assistant who can help manage and improve our digital marketing systems.

I'm not looking for someone who simply follows instructions. I'm looking for someone who can take ownership of projects, identify opportunities for improvement, and help our businesses grow.

The ideal candidate has hands-on experience with GoHighLevel, Meta Ads Manager, and email marketing platforms such as Mailchimp.

Primary Responsibilities

1. GoHighLevel CRM & Marketing Automation

• Manage and maintain our GoHighLevel CRM.
• Build, edit, and troubleshoot automated workflows.
• Create email and SMS follow-up sequences.
• Manage lead capture forms, funnels, and landing pages.
• Organize contacts, tags, pipelines, and lead lists.
• Monitor incoming leads and ensure automations function correctly.
• Integrate website forms and other marketing tools with GoHighLevel.
• Identify opportunities to improve lead conversion and follow-up processes.

2. Email Marketing Campaigns

• Create, schedule, and manage email marketing campaigns.
• Work with Mailchimp and GoHighLevel email marketing tools.
• Develop patient reactivation campaigns and promotional email sequences.
• Build automated nurture campaigns for new leads.
• Segment contact lists to improve campaign relevance.
• Write and format professional, engaging marketing email s.
• Monitor open rates, click-through rates, and conversions.
• Conduct A/B testing to improve campaign performance.
• Maintain organized contact lists and respect unsubscribe preferences.

3. Meta Ads Management (Facebook & Instagram)

• Assist with creating and managing Facebook and Instagram advertising campaigns.
• Set up campaigns, ad sets, audiences, and advertisements.
• Help configure Meta Pixel and website conversion tracking.
• Monitor advertising performance and identify opportunities for improvement.
• Track cost per lead, conversions, and advertising spend.
• Test different ad creatives, headlines, and audiences.
• Assist with retargeting campaigns where appropriate.
• Provide regular reports on advertising results.
• Troubleshoot rejected ads, tracking issues, and campaign setup problems.

4. General Marketing & Administrative Support

• Help organize and execute marketing projects.
• Coordinate campaign launches across multiple platforms.
• Assist with landing page updates and website improvements.
• Maintain organized marketing assets and campaign documentation.
• Research marketing strategies and opportunities.
• Communicate regularly about project progress and results.
• Proactively recommend improvements to existing systems.

Required Qualifications

We're looking for someone with:

• Hands-on GoHighLevel experience — building workflows, managing contacts, and troubleshooting automations.
• Meta Ads Manager experience — creating, monitoring, and optimizing Facebook and Instagram campaigns.
• * *Email marketing experience** — preferably with Mailchimp and GoHighLevel.
• Strong written English and communication skills.
• Excellent organizational skills and attention to detail.
• Ability to manage multiple projects and meet deadlines.
• Strong problem-solving skills and willingness to learn.
• Ability to work independently without constant supervision.
• Experience with Google Workspace, spreadsheets, and basic reporting.

Preferred Qualifications

• Previous experience working with healthcare, chiropractic, rehabilitation, or fitness businesses.
• Experience with Meta Pixel, conversion tracking, and lead generation funnels.
• Familiarity with website builders such as Lovable.
• Experience connecting platforms using webhooks, Zapier, or Make.
• Basic copywriting and email design skills.
• Experience with lead nurturing, CRM pipelines, and appointment booking automation.

What I'm Looking For

I value three things above everything else:

1. Initiative

I want someone who can recognize opportunities and solve problems without needing detailed instructions for every task.

2. Attention to Detail

Our marketing systems need to work correctly. Whether it's an email campaign, a lead capture form, or an advertising funnel, accuracy matters.

3. Accountability

I want someone who takes responsibility for their work, communicates consistently, and follows through on commitments.

You don't need to know everything, but you do need to be resourceful, organized, and willing to figure things out.

What Success Looks Like

Within the first 30–60 days, I would like this person to:

• Become familiar with our GoHighLevel setup and existing automations.
• Help launch email campaigns to appropriate previous-patient and prospective-client audiences.
• Ensure all website leads are captured and followed up with correctly.
• Assist with launching and monitoring Meta advertising campaigns.
• Create a simple weekly marketing performance report.
• Identify and implement improvements to our marketing systems.

How to Apply

Please include the following in your application:

1. A brief introduction and overview of your experience.
2. Examples of GoHighLevel workflows or automations you've built.
3. Your experience managing Meta advertising campaigns.
4. Examples of email marketing campaigns you've created.
5. Your hourly rate and weekly availability.
6. A brief explanation of how you would approach improving lead generation and follow-up for a healthcare business.

Important: Please begin your application with the words "Marketing Systems" so I know you've read the entire description.

I'm looking for someone interested in a long-term working relationship who wants to grow alongside the businesses.