Instagram DM Setter VA

Instagram DM Setter VA

Instagram DM Setter VA (Part-Time with opportunity to go Full Time, Remote)

Fitz Fitness is a UK online coaching business helping women get stronger, lose fat and feel confident. I'm Rachael, the coach. I create the content, close the sales and coach the clients.

I'm hiring a third DM setter to join my team of two. Your job is to start conversations in my Instagram DMs, qualify leads and book them onto a free Game Plan call with me. You won't sell coaching. You'll book the call.

This is a long-term role for someone reliable who follows a system exactly. If you want quick, flexible gig work, this isn't for you.

What you'll do
You'll work from a detailed playbook with scripts for every stage. Each shift you will:

• Welcome new followers and reply to every DM
• Qualify leads by finding their goal, their struggle and how ready they are to change
• Invite qualified leads to a call and send the Calendly booking link
• Run the follow-up sequence exactly as timed, without repeating messages
• Reply to story engagement, polls and keyword comments, and send the right guide or recipe
• Message micro-influencers using the outreach script
• Upload Instagram stories from the weekly schedule
• Update four Google Sheets trackers
• Send an end-of-day report before you finish

Targets: 5-10 booked calls a week, plus set monthly targets for welcome DMs, follow-ups and outreach. You'll be measured on these.

Hours (Philippine time)
The role is about 28 hours a week: fixed weekday shifts, plus weekends shared equally on a 3-week rota.

Weekday shifts are 4 hours, Monday to Friday, and you’ll work the same shift every week. Your hours will be 04:30/5:00-8:30/9:00 (morning).
The weekend shift is 8 hours on Saturday or Sunday, from 22:00/22:30-06:00/06:30
Your other weekend day is always off.
From April to October, each shift starts and ends one hour earlier with the UK time changes.

Pay and terms

• Starting Pay: £250 a month, a fixed retainer paid monthly. It's the same every month.
• Independent contractor role. You handle your own taxes and contributions.
• 5 paid days off a year, booked 2 weeks ahead. Only one setter can be off at a time.
• If you're sick, a teammate covers your shift and you pay it back later. Your retainer stays the same.
• Start with a paid trial week. If it goes well, the role continues.
• 2 weeks' notice on your side to end the arrangement

Is this you?
You must have:

• Excellent written English that sounds warm, natural and UK-friendly, not robotic
• A reliable laptop, a stable internet connection and a backup option (mobile data or a power bank) for power outages or weather conditions
• Confidence with Instagram, Google Sheets and Calendly
• The discipline to follow scripts and timings exactly, and to ask when you're unsure instead of guessing
• Be quick using technology and social media

Bonus: experience in fitness, coaching or health, or with women's online businesses.

Please don't apply if you:

• Can't commit to the full rota, including overnight and weekend shifts
• Want to change the scripts rather than follow them
• Are juggling several other clients at the same hours
• Disappear without telling anyone when something comes up

How to apply
I read every application that follows these steps. Applications that skip a step won't be read, because following instructions is the job.

1. Send me an email with your application to ---------- do not send me a message on onlinejobs.ph it will not be looked at
2. Make your subject line: FITZ SETTER – [your name]
4. Start the email : Hello Coach Rachael
3. Answer these questions in writing:
1. How many months of DM or appointment setting have you done, and for what kind of business? If you have no experience that is ok just say no experience.
2. How many calls a week did you book in your last role? If you have not previously done a setter role please put N/A
3. Can you work every shift required above?
4. What other clients or jobs do you currently work for, and what hours?
5. What's your backup plan if your power or internet goes out mid-shift?
4. Write your reply to this DM: "Hey, I've been following for a while. I want to lose a stone before summer but I've tried everything and nothing sticks." Keep it short, friendly and end with one question.
5. Record a 60-second voice note introducing yourself and why you want this role. Attach it or send a link.
6. If I think you have used AI for your application it will be an automatic DECLINE

Shortlisted applicants will be invited to a group interview