Meme and Trend Content Creator for a Pre-Launch US Drink Brand (Instagram Reels)

About us
We're a pre-launch US drink brand making a no-sugar strawberry water enhancer. We're pre-revenue and building a waitlist before launch. That means a modest base salary now, with real room to grow for someone who goes all in and thinks long term.

The role
You create the content. That's the whole job. Memes, trends, carousels and short-form Reels built to get shared and get people to join our waitlist. No talking-head videos. You create the content and load it into our content calendar, ready to go. We handle posting at US times.

What you'll make

• 5 Instagram Trial Reels a day, with more welcome once quality is consistent
• Memes, trend remixes and carousels
• Every piece uploaded to our Google Drive and added to our Notion content calendar a day ahead, with the caption, on-screen text and the trending audio to use
• A short weekly list of US trends you're seeing and how we should use them

Who you are

• Chronically online. You know what's trending on US Instagram this week, not last month.
• You can explain why something went viral and why something flopped.
• Fluent in spoken and written English
• You edit your own videos from start to finish (CapCut, Premiere or similar)
• You already use the latest AI tools to work faster (editing, images, captions) and have your own paid access to them.
• Comfortable working in Notion and Google Drive
• You want feedback and want to get better every week.
• You want to be a creative director one day.
• A plus: you're comfortable filming yourself for skits, POVs or trends.

Pay

• Base: $300 to $550 per month, depending on experience
• Bonus: $25 for every 100 new waitlist signups from your content. These are tracked through your own signup link, and signups must still be subscribed after 30 days to count.
• You cover the cost of your own software and AI tools.

Growth
This role starts as meme and trend creator. As the brand launches and grows, the right person grows into leading our creative. We want someone who wants to build something from day one, not just fill hours.

How we hire

• Shortlisted applicants get a paid test ($20) to make 3 pieces for us within 48 hours.
• The best fit gets a paid 2-week trial.
• If it works, this becomes a long-term full-time role.

How to apply
Put STRAWBERRY in your subject line. Applications without it won't be read. Then send:

• Links to 3 memes, Reels or carousels you made that performed well, with view or share numbers
• One US Instagram trend from this week and how you'd use it for a drink brand
• The AI tools you use and what you use each one for
• A 30 to 60 second voice note or video of yourself, in English, telling us about a recent trend you loved
• Your expected monthly rate