Digital Marketing Specialist (B2B) – Website, LinkedIn, SEO & Video

About us
Claeritas helps European importers and freight forwarders with customs and trade compliance work, including the new EU Deforestation Regulation (EUDR). We are a small, growing team. We are looking for one person who owns our online presence: our marketing, our brand, our website, our content and the visitors it brings in.

Your goal
More of the right companies on our website, and more requests for our free checks. You will be measured on that, not on the number of posts.

What you will do
First assignment

• Discovery and positioning. 2 Weeks

Website

• Write and update our website ---------- copy in clear, simple business English and translate to dutch
• Update or possible create landing pages for each service and for specific industries (for example coffee, cocoa, wood)
• Create pages that build trust: how we work, how we handle data, FAQ, client stories
• Set up a smooth path from visitor to booked call, with tracking links

LinkedIn and SEO

• Plan and publish LinkedIn content for our company page and our founder (posts, carousels, short clips)
• Grow our reach by engaging daily with posts from importers, industry associations and partners
• Write SEO articles around EUDR and customs topics that bring in search traffic

Video and design

• Create short animated explainer videos (60–90 seconds) for our website, explaining our services in a simple way
• Edit short videos and founder clips (30–90 seconds) with subtitles and branded intros
• Design our lead magnets (checklists, guides, a short online quiz) and sales materials (one-pagers, a short presentation, quote and case study templates)
• Create and maintain our brand guide and templates in Canva, so the whole team works in one style
• Make a ready-to-share content kit for our referral partners

Reporting

• Track results in Google Analytics and LinkedIn
• Send a short report every Friday: visitors, clicks, requests, what worked, what you will change
• Join our weekly team meetings, work with our Growth Specialists

Must have

• At least 3 years of B2B digital marketing experience, with results you can show (traffic, leads, follower growth)
• Excellent written en speak good English

-Wordpress

• Experience growing LinkedIn for companies or founders
• SEO basics: keyword research, writing pages that rank
• Video editing (CapCut, Premiere Pro or DaVinci Resolve) and Canva
• Google Analytics
• Works independently, plans their own week, asks questions when something is unclear

Nice to have

• Motion graphics or animation (After Effects, Vyond, Canva animation or similar)
• Brand identity work (logo, colours, brand guide)
• Sharepoint
• Experience with online forms or quizzes (Tally, Typeform)
• Experience in logistics, trade, compliance or other B2B services

Hours and pay

• 20 hours per week to start.
• Work between at least 2 hours of overlap with Dutch office hours (CET)
• Fixed monthly pay, paid every week the first month only, and only via Wise
• First month is a trial.

How to apply
Send:
1. Two examples of B2B marketing you did, with the results in numbers
2. Your portfolio: website pages, social posts, one edited video and, if you have it, one animation
3. A short screen recording (max 2 minutes): how would you bring EU importers to our website in your first 30 days?

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