Virtual Assistant and Lead Generation

JOB DESCRIPTION

Lead Generation, Prospecting & Customer Acquisition Specialist

Company: Florida Pure Water Services (FLPWS)
Location: Orlando, Florida
Employment Type: Full-Time
Compensation: Base Pay + Performance Bonuses + Commissions

ABOUT FLORIDA PURE WATER SERVICES

Florida Pure Water Services is a growing water treatment company specializing in residential and commercial water filtration, water softeners, reverse osmosis drinking water systems, well water treatment, and ongoing water system maintenance.

We are looking for an aggressive, self-motivated Lead Generation & Customer Acquisition Specialist who can help expand our customer base, develop strategic partnerships, and generate consistent opportunities for our sales team.

POSITION OVERVIEW

Your primary responsibility is to generate new business opportunities through outbound prospecting, relationship building, community outreach, and direct customer acquisition.

We want someone who knows how to find opportunities, communicate with people, build relationships, and turn conversations into qualified leads and appointments.

PRIMARY RESPONSIBILITIES

1. Lead Generation & Prospecting

• Identify homeowners who may need water treatment or filtration systems.
• Make outbound calls to potential customers.
• Prospect new homeowners and recently purchased properties.
• Contact homeowners from provided lead lists.
• Generate leads through neighborhood outreach and canvassing.
• Follow up with prospects and maintain a consistent pipeline.
• Identify opportunities for water system installations and service.

2. Business Development & Partnerships

• Contact real estate agents and real estate offices.
• Develop relationships with Realtors, property managers, builders, and contractors.
• Contact HOAs, community managers, and neighborhood associations.
• Establish referral partnerships with local businesses.
• Schedule meetings and lunch-and-learns with potential referral partners.
• Develop relationships with organizations that can consistently refer customers.

3. Events & Community Outreach

• Research local festivals, home shows, expos, and community events.
• Contact event coordinators to secure vendor opportunities.
• Coordinate participation in local events and homeowner gatherings.
• Represent Florida Pure Water Services at community events when needed.
• Generate leads through QR codes, promotional offers, and customer engagement.
• Build relationships within local communities.

4. Customer Acquisition

• Educate prospective customers about the benefits of water filtration and treatment.
• Identify homeowners interested in water softeners, reverse osmosis, whole-home filtration, and well water systems.
• Qualify prospects based on their needs and interest.
• Schedule qualified appointments for the sales team.
• Help generate referrals and repeat business opportunities.
• Develop new marketing and prospecting opportunities.

5. CRM & Reporting

• Enter all prospects and leads into GoHighLevel (GHL).
• Maintain accurate contact information and follow-up records.
• Track calls, conversations, appointments, and opportunities.
• Provide daily activity and end-of-day reports.
• Track lead sources and results.
• Follow up with prospects until they are qualified, converted, or appropriately closed out.

DAILY PERFORMANCE EXPECTATIONS

The position will be measured by results and activity.

Expected performance targets include:

• 50–100 outbound prospecting calls per day, depending on assignment.
• Consistent outreach to Realtors and referral partners.
• New business relationships developed each week.
• Qualified homeowner appointments generated.
• New event and community opportunities identified.
• Accurate CRM documentation and daily reporting.

QUALIFICATIONS

• Previous experience in lead generation, sales, appointment setting, business development, or prospecting.
• Strong communication and telephone skills.
• Comfortable making cold calls and approaching new people.
• Professional, outgoing, and confident personality.
• Organized and consistent with follow-up.
• Basic computer and CRM skills.
• Experience with GoHighLevel is a plus.
• Home improvement, HVAC, roofing, plumbing, pest control, or water treatment experience is preferred.
• Must be self-motivated and comfortable working independently.

WHAT WE ARE LOOKING FOR

We are looking for someone who:

• Takes initiative instead of waiting for instructions.
• Is comfortable picking up the phone and making things happen.
• Can develop relationships with business owners and referral partners.
• Understands that prospecting is a numbers game.
• Is motivated by performance and earning potential.
• Can identify opportunities that other people overlook.
• Wants to grow with an expanding company.

COMPENSATION

• Competitive base compensation.
• Commission opportunities for qualified appointments and resulting sales.
• Performance bonuses for achieving monthly sales targets.
• Additional incentives for developing productive referral partnerships.

Compensation will be discussed based on experience and responsibilities.

HOW TO APPLY

Please submit your voice recording and resume and a brief introduction explaining your experience with lead generation, prospecting, cold calling, or business development.

We are looking for someone who can produce measurable results and help grow Florida Pure Water Services.