SEO & Content Distribution Specialist — Lyons Cards

SEO & Content Distribution Specialist — Lyons Cards

Location: Remote, Philippines
Compensation: Based on experience; include your expected monthly rate.

Lyons Cards is an online sports card hobby shop focused on collecting, market education, and a premium shopping experience. We’re looking for someone to optimize our blogs and distribute our content across our website, social media, publishing platforms, and relevant collector communities.

Your job is to turn our existing articles, videos, and card content into organized, consistent marketing that brings people to our shop.

Your responsibilities

• Audit our existing blogs and improve titles, headings, descriptions, keywords, readability, image alt text, internal links, and calls to action.
• Format and publish articles in Shopify, linking readers to relevant cards, collections, videos, and other articles.
• Research search terms collectors actually use and recommend topics for future blogs.
• Adapt articles into Facebook and Instagram posts, TikTok and YouTube captions, email summaries, and other platform-appropriate content.
• Publish approved versions or summaries on Medium, Substack, and other suitable platforms, preserving attribution to our original articles.
• Find relevant collector forums, newsletters, and publications. Follow their rules and obtain permission when required.
• Help Virginia prepare personalized media pitches, identify publishing opportunities, and track responses.
• Research paid article placements and newsletter sponsorships. Prepare recommendations and quotes for approval.
• Promote shop collections, new arrivals, and approved discount codes with accurate links, product tags, and clear shopping instructions.
• Maintain one content calendar and a tracker showing what was published, where, when, and with which link.
• Check every published post for correct formatting, working links, accurate information, and mobile readability.
• Report weekly on search traffic, referral visits, engagement, email signups, inquiries, and attributable sales where tracking is available.

Who you’ll work with

You’ll coordinate with Tom and Joan on priorities, Virginia on PR and outreach, Jules on creative assets, and our inventory team on product information and availability.

Required experience

• Strong written English and editing skills.
• Hands-on SEO and blog publishing experience.
• Experience with Shopify blogs or a comparable content management system.
• Experience publishing and scheduling business content on Facebook and Instagram.
• Familiarity with Google Search Console, Google Analytics, and tracked campaign links.
• Ability to adapt content for each platform rather than posting identical text everywhere.
• Strong organization, attention to detail, and reliable follow-through.

Sports card knowledge, Medium/Substack experience, Canva skills, and media outreach experience are advantages.

What success looks like

Our blogs are optimized, our publishing schedule stays current, and every article has a clear distribution plan. We can see which content brings qualified readers and shoppers to Lyons Cards.

We want useful content and measurable progress. No spam, purchased followers, misleading claims, or promises of guaranteed search rankings. Paid placements require approval.

Your first 30 days

• Audit existing blogs and publishing accounts.
• Create a prioritized improvement list and content calendar.
• Optimize and distribute our highest-priority articles.
• Establish baseline reporting and submit a weekly results summary.

How to apply

Use the subject line: Lyons Cards — SEO & Content Distribution

Please include:

1. Your relevant experience and expected monthly rate.
2. Two examples of blogs you optimized, explaining what you changed and any measured results.
3. Examples of social posts or content distribution campaigns you managed.
4. The platforms and tools you can operate independently.
5. Your availability and working-hour overlap with U.S. Central Time.
6. A short explanation of how you would turn one sports card blog into a week of content across several channels.