Digital Marketing & Social Media Specialist

Schedule: Monday–Friday, 8:00 AM–12:00 PM Central Time
Pay: Starting at $7/hour
Position Type: Part-Time Independent Contractor

POSITION OVERVIEW

We are looking for a reliable, creative, and results-driven Digital Marketing & Social Media Specialist to support both companies.

We need someone who understands that marketing is more than just posting content. The goal is to generate leads, appointments, customers, and revenue.

RESPONSIBILITIES

• Create ideas for Reels, TikToks, YouTube Shorts, graphics, and carousel posts.
• Edit or assist with editing short-form video content.
• Write captions, hooks, calls-to-action, and social media copy.
• Schedule Instagram and Facebook content.
• Schedule YouTube Community posts.
• Repurpose long-form videos into short-form content.
• Create social media graphics and marketing assets.
• Create and maintain content calendars.
• Use AI to assist with blog posts, content, and marketing materials.
• Edit AI-generated content to match our brand voice.
• Manage and monitor Meta Ads campaigns.
• Review advertising performance and identify opportunities for improvement.
• Track important marketing numbers such as cost per lead, conversion rates, booked appointments, and other funnel metrics.
• Build, update, and improve marketing funnels and landing pages.
• Review funnel conversion rates and identify where prospects are dropping off.
• Assist with A/B testing ads, landing pages, headlines, creatives, and calls-to-action.
• Track marketing and content performance.
• Keep marketing tasks updated in our project management system.
• Complete other marketing-related projects as assigned.

QUALIFICATIONS

• Experience in social media or digital marketing.
• Knowledge of Facebook and Instagram marketing.
• Skills in Canva or similar design tools and short-form video editing.
• Understanding of funnels, landing pages, and lead generation.
• Ability to review marketing numbers and conversion rates.
• Comfortable using AI tools such as ChatGPT.
• Strong communication, organization, and attention to detail.
• Ability to follow instructions, meet deadlines, accept feedback, and take initiative.
• Availability Monday–Friday, 8:00 AM–12:00 PM Central Time.

Meta Ads experience is a plus. Applicants who are comfortable learning and managing campaigns are also welcome.

HOW TO APPLY

TO APPLY FOR THIS POSITION, REPLY WITH SUBJECT LINE "I Am Your Marketing Expert" & answer the application questions below:
1. Are you available Monday through Friday from 8:00 AM to 12:00 PM Central Time?
2. How many years of experience do you have in social media or digital marketing?
3. Tell us about your experience creating short-form content such as Reels, TikToks, or YouTube Shorts.
4. What tools do you use for video editing?
5. What tools do you use for graphic design?
6. Have you created or edited landing pages or marketing funnels? If yes, which platforms have you used?
7. Tell us about a marketing campaign, piece of content, or funnel you helped improve. What did you change and what happened?
8. How have you used AI tools such as ChatGPT in your marketing work?
9. Please provide links to examples of social media posts, videos, graphics, advertisements, funnels, or other marketing work you have created.
10. If you were given a long-form YouTube video, explain how you would turn it into multiple pieces of social media content.
11. How do you organize your daily tasks when managing multiple marketing responsibilities?
12. What would you do if you did not understand an assignment?
13. What makes you a stronger candidate than other applicants?
14. Do you have experience managing Meta Ads (Facebook and Instagram)? If yes, how many years, and what types of campaigns have you managed?