Senior Virtual Assistant – Marketing, Operations & Launch Support

About Us

Launch Coaching Lab is a small, growing coaching business that supports founders, executives, and leaders. We’re also launching a new mailed subscription product for women founders, and we’re looking for an experienced partner to help build it with us.

About Me

I’m SK, the founder. I’m supportive, creative, and I have a lot of ideas. I’m also busy, and I move fast. I need someone who keeps track of the details, brings organization to everything, and asks clarifying questions before diving in. That’s how I work best. I have high expectations, and I’m generous and patient with the right person. If you love bringing order to a fast-moving, creative business, we’ll work great together.

What You’ll Do

Your main focus areas:

Social media: Plan, create, and post content for Instagram and LinkedIn. Grow our audience and engagement.
Website: Update and build pages on Squarespace, including landing pages for new launches and events.
Operations: Keep the business running smoothly, including calendars, workflows, files, follow-ups, and systems.
Events: Handle the remote side of virtual and in-person events, including marketing, registration pages, invitations, reminders, and follow-up. You’ll occasionally join online events live to support behind the scenes.
Product launch: Help launch and run a new mailed subscription product, from sign-ups and subscriber management to coordinating printing and mailing, building the landing page, handling customer email s, and promoting it on social.

You’ll also help with:

Research projects
Organizing and managing client files, handling sensitive information with care and discretion

Tools We Use

Squarespace, Instagram, LinkedIn, beehiiv (newsletter and CRM), Eventbrite, Partiful, Canva, Google Workspace, Notion, Calendly, and AI tools like Claude.

Must-Haves

10+ years of professional experience
Strong references we can contact
Proven experience supporting small businesses online
A track record of growing audiences, with results you can share
Excellent written English
Excellent project management skills. You can juggle multiple projects and keep them on track.
Exceptional attention to detail
Hardworking, reliable, and proactive. You ask questions instead of guessing.

How to Apply

Please read carefully. Applications that don’t follow these steps won’t be reviewed.

Use the subject line “Rooting for founders”
Answer these two questions:
Question 1: Tell us about a time you grew a small business’s audience on Instagram or LinkedIn. What was the starting point, what did you do, and what were the results? Please include numbers.
Question 2: Walk us through how you would plan a 4-week launch of a new subscription product across social media, a website landing page, and a newsletter. What would you do first, and how would you keep everything on track?
Share links to your work, such as social accounts you’ve managed, websites you’ve built, or other examples.
Tell us when you’re available to start.

Shortlisted candidates will be asked to complete a short writing exercise and provide references.

We can’t wait to meet you.

Rooting for you 🙌
SK & The Launch Team