Digital Marketing Coordinator

Ella Moda is a couture bridal studio in Brisbane, creating handcrafted gowns made to measure for each bride. We’re looking for a part-time Digital Marketing Coordinator to run the day-to-day of our digital marketing. Every channel has one goal: bringing more brides into the studio for a consultation.

You’ll manage our Meta ads, Pinterest, website and content library, write supporting copy across these channels, and report on how it’s all performing. You’ll work closely with the owner and our social media manager, who supplies creative for ads.

What you’ll be responsible for:

Meta ads: Setting up, launching and managing campaigns, including lead generation forms. Building ads from supplied creative and writing ad copy, monitoring spend and lead quality, and optimising each week. Maintaining the connection between our lead forms and email platform.

Website: Uploading bride stories and blog posts to WordPress on a regular schedule, with on-page SEO applied to every post. Writing meta titles and descriptions. Keeping gown, collection and shop pages up to date.

Pinterest: Managing our boards and pinning consistently from approved assets, with search-friendly titles and descriptions.

SEO: Monitoring Google Search Console, flagging issues and completing on-page SEO tasks.

Content library: Keeping our asset library organised, filed and easy to search.

Reporting: A clear monthly report across ads, Pinterest, website and SEO, focused on enquiries and the results that matter.

You’ll also take on occasional design work in Canva.

What you’ll need:

At least two years of hands-on experience in Meta Ads Manager, ideally with lead generation campaigns
Excellent written English. You’ll be writing ad copy, pin descriptions and website metadata, so your writing needs to be polished, natural and error-free
A clear understanding of luxury brand positioning, and how it shapes the way a brand speaks, looks and presents itself
Experience managing website content in WordPress
A working knowledge of on-page SEO and Google Search Console
Experience running a Pinterest business account
Confident, practical use of AI tools to work faster and smarter, from drafting and analysing data to building reports and streamlining repetitive tasks. You’ll know how to get good results from AI and when to check its work.
A sharp eye for detail and comfort working to brand guidelines and set processes

Nice to have
Experience with a luxury, fashion or bridal brand. Familiarity with Zapier, Flodesk, GA4 and Canva.