Creative Strategist for Meta Ads

Scooch is a small family-run phone case and accessories company based in Indiana, USA. We design and sell functional, useful phone accessories that go beyond boring cases. We have been advertising on Meta and social media for a couple of years, and now we are looking for a creative strategist to help us scale.

You'll join our 6-person team and write ad copy every single day. This is not a short-term gig. If you want to grow, this role can turn into a real Meta advertising career.

What you will do

• Write video ad scripts every day: UGC, talking head, voiceover, skits, funny, serious. You need to be versatile.
• Write multiple hooks (visual, verbal, and on-screen text) for the same ad body
• Write strong calls to action that get people to click through to our landing page
• Write copy for static image ads using our main selling propositions and angles
• Create shot lists and briefs for our creators and for AI-generated videos
• Communicate with influencers and creators when needed
• Generate AI video clips and images for our ads
• Help come up with ad ideas every day using research
• Collaborate every day with our editors and ecommerce team
• Deeply research our customers, competitors, reviews, comments, and trends to find new angles, personas, audiences, and tactics for our products
• Run A/B tests on your copy and learn from the results. We will help you.
• Later on, help with email newsletters, landing page copy, and other ecommerce copy

Use AI as much or as little as you want. But everything you hand in has to sound like a real person said it. Human touch is the job. That means reading every line AI gives you and cutting the slop: the generic, robotic, "this sounds like ChatGPT" writing. If you rely on AI so much that your own thinking disappears, we'll notice.

What we value

• Excellent English, written and spoken. Near native. This is the #1 requirement.
• A real understanding of American culture, social media, memes, and humor
• A grasp of marketing fundamentals like customer desire, market awareness, and market sophistication. Bonus if you’ve read or been inspired by Eugene Schwartz.
• Specific over generic. One real situation beats ten vague benefits.
• Plain spoken copy that sounds like a friend talking to you, not a sales pitch
• Resourcefulness: when ideas run dry, you know how to find inspiration through research, competitor ads, and customer reviews
• Comfort with tools like Notion, Shopify, Amazon, TrendTrack, Tally, and Omnisend for research and customer surveys
• Comfort making accurate, realistic AI videos and images with tools like Higgsfield, Nano Banana, and Runway
• Clear communication, reliability, and long-term consistency
• You take honest constructive criticism well. We give each other direct, constant feedback on our work, and we expect you to keep improving without getting discouraged.

What you get

• Stable, full-time role at 40 hours per week
• Work on your own schedule with only one 30-minute video meeting with our Ecommerce Manager per week
• Salary with room to grow as we scale, plus bonuses at year end
• Paid twice a month through Wise
• A 3-month trial period, with a raise after it if it’s a good fit
• No time tracking. We don't micromanage. We judge your work by results.
• Long-term job security. We are building a team for the future, not short-term gigs.
• A supportive, family-style work culture where your creativity is valued

How to apply
1. Start your application with "Scooch Creative Strategist"
2. Share 4 to 5 ad scripts or sales copy samples you wrote and tell us what part was yours
3. Include a short video introducing yourself in English. Tell us about your experience, what you love about writing, and which copywriters or copywriting books shaped the way you write.

Shortlisted applicants will get a short test task: write a video ad script for our Wingmate phone case from a real brief. After that, we'll set up a Google Meet interview.

Applications missing these items will not be reviewed.