Meta Ads Specialist / Media Buyer

We're a U.S.-based company operating three growing businesses across different industries:

DFW Gig Rentals – Vehicle rentals for Uber, Lyft, DoorDash, and other gig economy drivers.

RV Roof Coatings – Professional RV roof sealing, repairs, and protective roof coatings in the Dallas–Fort Worth area.

The Empathy Experience – Empathy belly rentals for couples, baby showers, educational programs, and special events nationwide.

We're looking for a skilled, results-driven Paid Advertising Specialist who can take ownership of our advertising campaigns and help us consistently generate qualified leads and customers.

We are NOT looking for someone who simply sets up ads and leaves them running. We want someone who actively monitors performance, tests strategies, identifies opportunities, and recommends improvements.

Responsibilities

Paid Advertising Management

Set up, launch, and manage Facebook and Instagram advertising campaigns through Meta Ads Manager.

Develop appropriate campaign strategies for each of our three businesses.

Research audiences, competitors, advertising approaches, and creative strategies.

Monitor campaign performance regularly and make adjustments.

Conduct A/B tests involving audiences, headlines, ad copy, video creatives, and calls to action.

Identify winning campaigns and recommend ways to scale them.

Identify poorly performing campaigns and make data-backed improvements.

Manage advertising budgets responsibly within approved limits.

Track leads, conversions, cost per lead, and other relevant performance metrics.

Ensure lead tracking and reporting are properly configured.

Ad Creative & Video Editing

Take existing video footage and images we provide and turn them into advertising creatives.

Edit short-form video advertisements using CapCut, Canva, or similar tools.

Create multiple advertising variations using different hooks, text overlays, captions, and calls to action.

Recommend additional footage or images we should capture to improve results.

Collaborate with our content creator when more advanced editing is needed.

Reporting & Strategy

Provide weekly performance reports for each business.

Explain advertising spend, leads generated, cost per lead, and actual results.

Share what is working, what isn't working, and what should be tested next.

Proactively recommend new advertising strategies.

Help improve the process of turning advertising inquiries into paying customers.

Maintain organized advertising accounts and campaign records.

Required Qualifications

At least 2 years of hands-on experience running Meta advertising campaigns.

Proven experience generating leads or sales through paid advertising.

Strong understanding of Meta Ads Manager, targeting, campaign objectives, and tracking.

Experience analyzing advertising metrics and improving campaign results.

Ability to create or edit basic video advertising creatives.

Strong written English and communication skills.

Ability to work independently, take initiative, and manage multiple businesses.

Comfortable using AI tools like ChatGPT for research, creative ideas, and productivity.

Preferred Qualifications

Experience with U.S.-based businesses.

Experience advertising local services, rental businesses, or lead-generation offers.

Experience using GoHighLevel CRM.

Familiarity with Google Ads and YouTube Ads.

Experience improving landing pages and lead-conversion funnels.

What Success Looks Like

We want someone who can tell us:

"Campaign A is outperforming Campaign B. Here's why, here's what I recommend changing, and here's the next test I want to run."

Not someone who waits to be told what to do each day.

How to Apply

Please submit:

Your resume and a short introduction.

Examples of Meta advertising campaigns you've personally managed.

Actual campaign results showing advertising spend, leads or conversions, and cost per result. Screenshots with sensitive information hidden are acceptable.

A brief explanation of a campaign that wasn't performing and the steps you took to improve it.

Examples of video ads you've edited, if available.

Put your favorite car in the title.

Your desired monthly salary, weekly availability, and earliest possible start date.

Important: Begin your application with the words "Growth Through Results" so we know you've read the entire posting.

We are looking for a long-term team member who genuinely wants to help our businesses grow.