Social Media Manager

Job Description: Social Media Manager
Employment Type: [Full-Time]
Location: [Remote]
Schedule: 9:00am-5:00pm US Eastern Standard Time
Reports To: [Marketing Manager]

About the Role

We are seeking a highly organized, detail-oriented, and dependable Social Media Manager to manage and maintain our company's social media presence across Instagram, Facebook , and YouTube.

This role is responsible for organizing, scheduling, publishing, and monitoring content provided by our internal team. The primary goal is to ensure all content is published accurately, consistently, and on schedule across all three platforms.

This is a social media management and publishing role, not a content creation role. Our team will provide the photos, videos, graphics, and other content assets needed for publication.

Key Responsibilities
1. Content Calendar Management
Maintain and manage a centralized social media content calendar for Instagram, Facebook , and YouTube.
Organize upcoming content by platform, publication date, and status.
Track content that has been received, scheduled, published, or is awaiting delivery or approval.
Ensure all scheduled posts align with the established publishing calendar.
Proactively identify gaps in the calendar and communicate any missing content to the appropriate team member.
Keep the content calendar accurate and up to date at all times.

2. Scheduling and Publishing
Schedule and publish content provided by our team across Instagram, Facebook , and YouTube.
Upload and publish posts, Stories, Reels, YouTube Shorts, and long-form YouTube videos as assigned.
Add provided captions, titles, descriptions, hashtags, tags, links, and thumbnails.
Ensure content is correctly formatted for each platform.
Verify all posts are scheduled for the correct dates and times.
Review each post before publishing to confirm accuracy and completeness.
Check published content to ensure it appears correctly and address or report any publishing errors.

3. Content Organization and Coordination
Maintain an organized library of content files and publishing materials.
Coordinate with our internal team to collect missing videos, photos, captions, links, or other required assets.
Communicate upcoming deadlines and identify potential delays before they affect the publishing schedule.
Request clarification or approval when content is incomplete or instructions are unclear.
Ensure all content is ready for publication well ahead of its scheduled posting date whenever possible.

4. Social Media Account Management
Maintain our Instagram, Facebook , and YouTube accounts.
Keep profile information and account details accurate and up to date.
Monitor comments, direct messages, and audience interactions as assigned.
Respond to routine inquiries using approved messaging guidelines.
Forward sales inquiries, customer complaints, and sensitive questions to the appropriate team member.
Stay informed about platform updates that may affect scheduling, uploads, or publishing.

5. Performance Monitoring and Reporting
Monitor basic social media analytics, including reach, views, engagement, and follower or subscriber growth.
Track publishing consistency and report missed, delayed, or unsuccessful posts.
Provide regular updates on content published and upcoming scheduled posts.
Identify notable performance changes and share relevant observations with management.
Required Weekly Workflow

The Social Media Manager will follow a consistent workflow to ensure content is managed and published efficiently.

Step 1: Receive and organize content

Collect content and publishing instructions from the internal team.
Confirm that all required files, captions, links, and other materials have been received.
Identify missing items and follow up promptly.

Step 2: Update the content calendar

Enter upcoming posts into the content calendar.
Assign the correct platform, publication date, time, and status to each post.
Identify scheduling gaps and communicate any outstanding content needs.

Step 3: Schedule content

Upload and schedule approved content across Instagram, Facebook , and YouTube.
Add all supplied captions, titles, descriptions, links, tags, and other required details.
Double-check each scheduled post for accuracy before finalizing.

Step 4: Verify publication

Monitor scheduled posts to confirm they publish successfully.
Check for incorrect formatting, missing assets, broken links, or other errors.
Correct issues within the scope of the role or promptly notify management.

Step 5: Review and report

Update the content calendar to reflect completed posts.
Confirm that scheduled content has been published as expected.
Report any outstanding content needs, upcoming gaps, or publishing issues.
Provide a brief weekly summary of completed work and upcoming priorities.
Qualifications and Skills
Previous experience managing business social media accounts.
Familiarity with Instagram, Facebook , and YouTube publishing tools.
Experience using content calendars and social media scheduling platforms.
Strong organizational skills and attention to detail.
Excellent time management and communication skills.
Ability to follow established processes and brand guidelines.
Reliable, proactive, and able to work independently.
Comfortable managing multiple accounts and deadlines simultaneously.
Role Boundaries

This position is focused on managing and publishing content supplied by our team.

The role does not include:

Filming or photographing content.
Creating original videos, graphics, or other visual assets.
Designing social media posts or creating thumbnails from scratch.
Developing original content concepts or marketing campaigns.
Writing original content from scratch, unless specifically requested.

Routine publishing tasks, such as formatting supplied captions, adding links, uploading assets, and adjusting content to meet platform requirements, are included.

Performance Expectations

Success in this role will be measured by:

Publishing consistency: Content is published according to the agreed schedule.
Accuracy: Posts contain the correct files, captions, links, titles, and descriptions.
Organization: The content calendar is current and accurately reflects each post's status.
Accountability: Missed posts and publishing errors are minimized and promptly addressed.
Communication: Missing content and potential delays are flagged before they disrupt the schedule.
Reliability: The weekly workflow is completed consistently and independently.
Reporting: Management receives regular updates on publishing activity and outstanding priorities.
What We're Looking For

We want someone who takes ownership of the social media publishing process and ensures nothing falls through the cracks. The ideal candidate is organized, dependable, detail-oriented, and comfortable managing multiple platforms without needing constant supervision.

This person will help our team maintain a consistent online presence by ensuring that all provided content is organized, scheduled, published, and tracked properly.

How to Apply

Please submit your resume and a brief introduction outlining your experience managing Instagram, Facebook , and YouTube accounts. Include examples of accounts you have managed and any experience with content calendars or scheduling tools.