Performance Marketing & Growth Specialist

About Pawkit

Pawkit is a Singapore-based pet care technology company connecting pet owners with trusted professionals for veterinary care, grooming, nursing and other pet services.

We're looking for a data-driven Performance Marketing & Growth Specialist who can drive customer acquisition, improve conversions and optimise marketing performance through analytics, experimentation and strategic execution.

Key Responsibilities

1. Performance Marketing & Paid Advertising
Plan, manage and optimise Google Ads, Meta Ads and other paid campaigns.
Manage advertising budgets, targeting, retargeting and A/B testing.
Optimise CAC, CPA, ROAS and conversion rates to drive profitable customer acquisition.

2. Marketing Analytics & Funnel Optimisation
Analyse the customer journey from awareness to booking and retention.
Set up and manage tracking using GA4, Google Tag Manager and conversion pixels.
Build performance dashboards, identify conversion bottlenecks and recommend data-driven improvements.
Monitor campaign profitability, customer acquisition costs and customer lifetime value.

3. SEO & Organic Growth
Develop and execute SEO strategies, including keyword research, on-page, technical and local SEO.
Optimise website content and landing pages to improve search visibility and conversions.
Monitor performance using Google Search Console and SEO tools.

4. CRM, Email Marketing & Retention
Develop email marketing, customer segmentation and reactivation campaigns.
Build automated customer journeys to improve retention and repeat bookings.
Identify opportunities to increase customer lifetime value.

5. Growth Strategy & Collaboration

Develop monthly marketing plans and identify new growth opportunities.
Conduct competitor research and marketing experiments.
Collaborate with our Content Creator on performance-driven campaigns and creative briefs.
Present weekly performance reports, insights and actionable recommendations.

Requirements
Minimum 4 years of hands-on experience in performance or growth marketing.
Proven experience independently managing Google Ads and Meta Ads.
Strong analytical, numerical and problem-solving skills, with advanced Excel or Google Sheets proficiency.
Solid understanding of marketing funnels, conversion optimisation, attribution, CAC, ROAS and LTV.
Proficiency in GA4, Google Tag Manager, Google Search Console and marketing dashboards.
Working knowledge of SEO, email marketing and CRM automation.
Strong written and spoken English.
Independent, proactive and comfortable working in a fast-paced startup environment.

Bonus: Experience with Zoho CRM, Looker Studio, marketing automation, service marketplaces or app-based businesses.

Who We're Looking For
Someone who is analytical, commercially minded and results-oriented. You should be comfortable working with numbers, identifying growth opportunities and making decisions based on data rather than assumptions.
We value candidates who can take ownership of marketing performance, not just execute campaigns.

How to Apply

Please submit:
1. Your CV and expected monthly salary.
2. Examples of Google Ads or Meta Ads campaigns you've personally managed, including budgets and measurable results.
3. A sample marketing dashboard, performance report or analysis you've created (confidential information may be removed).
4. Your available start date.

Application will be ignored if the above are not submitted.